Senior Manager of Revenue
Eyebobs is an eyewear company started by Julie Allinson in 2001 with a vision to make reading glasses fun and stylish. Based in Minneapolis, the company’s fashionable approach to eyewear has helped expand its range of functional products to include progressives, single-vision prescriptions, blue light, all-day readers, polarized sunglasses, and other accessories.
Eyebobs sees several hundred orders a day from retail, Amazon, and its webstore. As the company grew, eyebobs relied on manual data entry of Amazon orders into NetSuite ERP, as well as on a custom integration between its ecommerce storefront and NetSuite.
By selling its products on Amazon, eyebobs relied on a full-time order administrator who would download the orders and the end of every day and manually enter them into NetSuite. In addition to requiring a dedicated resource for data entry, the process was slow and error-prone.
In addition, the company’s previous custom integration between its ecommerce storefront and NetSuite was unreliable, resulting in additional manual processes and expenses for the organization.
“Our previous solution was a beast of an integration that was always breaking,” said Chris Peterson, Senior Manager of Revenue at eyebobs. “Last year we had a Labor Day sale when the ecommerce integration broke. The entire headquarter team of some 30 people was manually entering orders in NetSuite so that it could be picked, packed, and shipped.” To manage the growth in orders, eyebob’s small technical team paid a retainer to a developer agency to build and maintain the integration on a day to day basis. Breakdowns, changes, or customization to their system required the team to go back to these expensive technical developers to make the adjustments.
Finally, eyebobs has always offered a risk-free return policy to its customers. While the customer had an excellent experience, returns management in the background was entirely manual and dependent on the customer service team to process.
“It was incredibly manual and difficult to manage our inventory, and a huge time-suck for us and our customers,” said Peterson. “The team could have been proactively helping customers through more sales instead of processing returns.”
It was critical for eyebobs to have an easy and no-hassle returns management process for both customers and staff responsible for processing the returns.
WeTransfer signed a contract with Celigo within a month of procurement, selecting it over Boomi and Mulesoft. They selected Celigo for its powerful functionality, ease of setup and use, intuitive design, and library of prebuilt integrations.
Celigo’s pricing model was a deciding factor as well. “We started with five endpoints. Even though we’ve connected all five between each other, we don’t pay by the flow; we still pay only for five endpoints,” said Katia. “That was quite attractive for me because then I can make my architecture as creative as I want.”
While the team purchased 5 endpoints, the team first tackled the Salesforce-NetSuite integration challenge given the acuteness of the pain point.
“We selected the self-paced implementation for Salesforce-NetSuite,” said Katia, describing Celigo’s guided implementation program. “We are really happy with that decision because it’s documented quite well.”
As the team quickly built their first integration, the intuitive nature of the platform inspired them to expand Celigo’s use to many other areas in the business, including fulfillment data integrations, data warehouse, Stripe, Paypal, and more. If they encountered flows that were particularly complex, they would seek additional help from a small contractor, Multilayer, who were able to provide additional Celigo support as needed.
Soon, the team expanded to an additional 12 endpoints, including additional data warehousing and project management use cases.
“With Celigo, it is possible to connect and automate data from a data warehouse without the need for a data engineer,” said Katia.