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Integrate to Automate to Grow

by Celigo
August 7, 2019

To prepare for high growth, you must improve data sharing across teams, innovate business processes, and free up resources. Developing an integration strategy and implementing an integration platform puts the necessary process and technology pieces in place to innovate and scale your operations. 

Your integration strategy should deliver these foundational building blocks: 

  • Ability to innovate business processes through automation
  • Ability to integrate new technologies into existing infrastructure
  • Implementation of best practices
  • Self-service management and monitoring

 When done right, you free up time for both your business and technical teams to focus on higher-value projects. Through automation, your business teams are no longer under pressure to fill operational data gaps with people. Instead, everyone has the data they need in the system they already use. Your sales, marketing, customer service, and support teams are all focused on providing consistent customer experiences that drive growth. 

 For your IT team, with automation, implementation of best practices and empowering the business with self-service, you no longer need technical resources focused on chasing down errors or building new integrations from scratch. The relatively low-value nature of integration work can be shifted to business teams, who want the control anyway, reducing the cost of integration and increasing agility.  Your development team is now free to work on making your product better so you can sell more, at a higher price and make your competition irrelevant.

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