Director of Operations
“Our biggest pain point was with our own previous website,” said Jenna Pennamen, Director of Operations at Gabriel Cosmetics. “We were manually putting all our data in the systems. If there was any glitch overnight, or a windstorm over the weekend, or anything, it meant hours and hours and hours of data entry for us.”
“The most memorable one was Black Friday last year. We had a glitch and it threw off everything. We were stuck manually entering in 1,300 orders for one day over the course of more than a week. It was an absolute nightmare.”
The team needed three people working fulltime to manage the orders.
“With three people entering 1,300 orders, we had a lot of mistakes and a lot of customer service issues that came up the following week. So it was horrible,” she added.
As a lean operation with a tiny operational team, Gabriel Cosmetics could not afford to have dedicated resources focused on manual data entry, and it also didn’t have the technical resources to build and maintain integrations themselves.
“Celigo’s option was built out and ready to go,” said Pennamen. “The wheel didn’t need to be invented — it was ready to go and streamlined. So we decided to take that and explore that option.”
With the help of a service partner, the company was able to get the integration up and running without having a lot of technical resources. “I’m not technical and I don’t know SQL,” said Pennamen. “It was very nice to be able to have a platform that is user-friendly without me having to have an engineering degree.”