Google Analytics tracks and reports web traffic to help gauge ROI on advertising spend. Integrate Google Analytics with your CRM or eCommerce storefronts to better attribute leads and customer activity. Google Analytics integrations with your ERP will help you gain greater visibility into how your advertising spend stacks up to your overall finances.
Common Integrations with Google Analytics
Google Analytics can be integrated with CRM, ERP, Marketing Automation, analytics and other tools to leverage website traffic and campaign data across applications. Common use cases include:
- Sync web traffic data to trigger events in Marketing Automation and CRM
- Append website usage data to customer and user databases
- Send data across applications for tracking and analytics
