Frank Baert
Sales & Purchasing Administrator
TelQuest International
Customer
TelQuest
Industry
Telecommunications / Ecommerce & Retail Distribution
Headquarters
Wayne, New Jersey
Products Used
Multiple Integration Apps, Celigo Integrator.io for custom integrations such as, Paypal and custom NetSuite-NetSuite triggers, CloudExtend Excel for NetSuite
About
Background
The Challenge
Not only was manual entry not scalable, but the resulting errors caused issues as well. “I’m sure we had orders that were entered for the wrong items, the wrong quantity, the wrong price, right,” added Baert. “And then you end up having to deal with those headaches.”
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The Solution
In addition to using Celigo to automate processes across applications, they also used Integrator.io as an in-product automation platform, by automatically exporting NetSuite data through Celigo,transforming, and then returning the data back to NetSuite to trigger tautomatic updates. “There’s some things that you can’t do in NetSuite very easily,” said Baert. “But because of the way that Celigo works, it is easy to trigger those processes directly from NetSuite.”
Baertz, who is a sales administrator by profession, did not have advanced technical experience or prior knowledge on integrations, but was able to use Celigo’s solutions quite easily. “I set up my own custom integrations, exports, imports and some other pretty complicated stuff.” He credits the ease-of-use largely to Celigo’s user interface, which enhanced his experience with the solution. “I think it is fantastic, because that’s what enabled me to actually learn your system, with no prior experience whatsoever.”
Bottomline
In addition, Celigo has allowed TelQuest to manage the fluidity in the market caused COVID-19. “It would have been insane having those extra 25 people processing orders right now. We wouldn’t have been able to stay in business, “said Baert. “With everybody we transitioned into different roles, we probably saved hundreds of thousands of dollars a year, if not more.”
With their online marketplaces fully integrated with NetSuite, and the processes automated, Baert and the team have a level of accuracy and clarity in their operations like never before. “The integration does the billing, the fulfillment, and the inventory. It does the settlement imports automatically. Now we can actually go in and find the one transaction that they didn’t pay us enough money on, so obviously, having the level of detail that we have through Celigo is just incredible.”
The company was also able to move confidently into the direct-to-consumer market, thanks to the overhaul in setup with Celigo. “I don’t know of too many businesses like ours where you can try to expand into B2C with just two or three operational guys on staff.” Baert believes that they would have struggled simply to just stay in business if not for Celigo. “Instead of hiring tons of new people, we were able to redirect those resources elsewhere by placing them into more revenue-generating strategic initiatives.”
“Not only has Celigo helped us gain operational efficiencies, but it’s really helped us accelerate growth and expansion into other new businesses.”