Founder & CEO
To keep up with contacts and stop the tide of lost sales opportunities, Strongpoint needed to integrate Hubspot and NetSuite to automatically sync contact information. The integration solution had to meet their specific requirements: since they did not have a full-time NetSuite administrator, the integration needed to be easily built, deployed, and maintained without requiring significant technical resources. Because the lost sales opportunities had a direct impact on their bottom line, time was of the essence for implementation and deployment.
The integration flows were bidirectional: not only were thousands of contacts automatically synched from Hubspot to NetSuite, but the resulting activities from NetSuite CRM were shared back with Hubspot. This increased visibility meant that Strongpoint’s sales team could better assess the interest level of leads. “If someone had clicked on a mass email and they were one of the contacts we had been chasing, we would follow up with them,” Mark explained.