Mark Walker
Founder & CEO
Strongpoint
Customer
Strongpoint
Industry
Services, iPaaS, Software
Headquarters
Toronto, Ontario
Products Used
About
Background
The Challenge
To keep up with contacts and stop the tide of lost sales opportunities, Strongpoint needed to integrate Hubspot and NetSuite to automatically sync contact information. The integration solution had to meet their specific requirements: since they did not have a full-time NetSuite administrator, the integration needed to be easily built, deployed, and maintained without requiring significant technical resources. Because the lost sales opportunities had a direct impact on their bottom line, time was of the essence for implementation and deployment.
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The Solution
The integration flows were bidirectional: not only were thousands of contacts automatically synched from Hubspot to NetSuite, but the resulting activities from NetSuite CRM were shared back with Hubspot. This increased visibility meant that Strongpoint’s sales team could better assess the interest level of leads. “If someone had clicked on a mass email and they were one of the contacts we had been chasing, we would follow up with them,” Mark explained.
Mark was so pleased with Celigo that he found a way to use Integrator.io to improve Strongpoint’s core product: custom-coding an advanced integration that could track changes to documentation across applications. If one of their users changed a field in NetSuite that was connected to Salesforce, Strongpoint now had the ability to show them the impact of that change. Generally, coding very advanced integrations requires knowledge of PHP or Ruby; however, Strongpoint built these advanced integrations on Integrator.io with Javascript, a much more prevalent language.
Bottomline
Because it was so easy to develop advanced integrations with a common programming language, Mark continues to optimize the integrations for Strongpoint’s core systems along with improvements to their core product. In the future, they plan on partnering with Celigo to develop more integrations to track changes between applications beyond NetSuite and Salesforce.