Building strength in finance: Kieser scales confidently with Celigo

About Kieser Australia

Kieser is a network of physiotherapy led strength training clinics committed to helping Australians live stronger, healthier and more independent lives, for longer. Founded in Switzerland in 1966 and launched in Australia in 2006, Kieser combines world-class physiotherapy with specialised strength training equipment to address the health impacts of physical weakness, from pain and injury to chronic conditions and age-related decline.

With more than 30 clinics and 800 staff across Australia with ambitious plans for expansion, their mission remains clear: to build a stronger Australia, one person at a time. Each location integrates physiotherapy, rehabilitation, and strength training under one roof – bringing a science-based, long-term approach to health and wellness.

Challenge

As Kieser expanded across Australia, its finance operations struggled to keep pace with the company’s rapid growth. The finance team was managing 27 separate Xero accounting files, each with its own chart of accounts, suppliers, and customers.

“Consolidation had become really painful,” said Dianna Butterworth, chief financial officer at Kieser Australia. “Simple reports could take days, and our integration between the CRM and finance systems was constantly breaking down. This made it difficult for our leaders to make timely, data-driven decisions.”

These system failures delayed reporting by up to 25 days and tied up Kieser’s technical team, preventing them from focusing on strategic projects. As the business prepared to expand to 50 or even 100 sites, it was clear that the existing setup wasn’t sustainable.

“We needed a scalable system that could stabilise our backend and support sustainable growth,” Butterworth said.

Solution

Kieser selected NetSuite as its enterprise resource planning (ERP) platform and partnered with Annexa to lead the implementation. To ensure a seamless integration between Kieser’s custom CRM (Logic Plus) and NetSuite, Annexa partnered with Celigo to deliver the critical connection.

“Celigo understood our systems from day one and that gave us confidence,” said Butterworth. “They knew exactly how to connect our systems, even though our CRM was custom-built in-house.”

Using Celigo’s integration platform, Kieser’s finance team can now manage and monitor data flows directly, without relying heavily on IT support. “If there’s ever an issue, we can identify and resolve it ourselves within finance,” Kieser noted. “It’s almost completely eliminated the need to pull in our tech team, freeing them up to focus on innovation for our clients.”

Results

With NetSuite and Celigo in place, Kieser transformed its finance operations from reactive and fragmented to fast, data-driven, and confident.

• Reporting time cut from 25 days to 3 days: “This improvement allows real-time insight into performance across every clinic. Leaders and the executive team can now make decisions quickly and with confidence,” said Butterworth.
• Finance productivity doubled: The ratio of bookkeepers to clinics improved from 1:5 to 1:12, with capacity to grow further.
• Real-time visibility across 30+ clinics: “Yesterday’s data is available to us at 9am the next morning. Every clinic leader can log in and see real-time sales information.”
• Higher morale and engagement: With repetitive manual work eliminated, finance staff have shifted from data entry to analysis and decision support. “The team feels like they’re adding real value to the business, not just coding invoices.”

Kieser plans to extend the integration for two-way data flow between its CRM and NetSuite and explore new automation and AI capabilities.

“For us, it’s about building a solid foundation for growth,” said Butterworth. “With the right technology stack, and with integration partners such as Celigo, we’re confident we can continue expanding while maintaining operational stability and delivering on our mission to help Australians build strength for life.”