Asheville, North Carolina
Amazon – NetSuite Integration App, Shopify – NetSuite Integration App, Walmart – NetSuite Integration App, eBay – NetSuite Integration App
Prior to the switch, they were always tied up with a lot of manual processes for inventory updating and other Ecommerce processes. The team was forced to spend anywhere between four to eight hours a day, fixing website errors and reconciling inventory. As a result, customer service suffered.
“There are a lot of customizations we have done during the implementation just to make sure that our orders are coming the way we want thm. With Celigo, it’s easy to say, “I want to go from here to here,” and find a way to make that connection.”
“There are a lot of small new things that we have done during the implementation just to make sure that our orders are coming in customized using forms. And departments and other things that we use to segment our business and that are needed for processes, fulfillment, and such. It’s easy to say, okay, I want to go from here to here, and find a way to make that connection.”
With Celigo, they have been able to solve the issue of spending too much time on manual tasks as well, a big advantage when handling a large volume of orders. The team goes through the system for errors every day, but the number of issues sent out to be resolved has reduced significantly ever since Celigo was brought on board. AFG notes that it takes them just about 10 minutes daily to go through at least seven marketplace platforms.
AFG Distribution says that they would have been unable to continue scaling without the automation that Celigo has provided them. “One admin spends 10 to 20 minutes a day looking at orders. We have an ECommerce admin team of three people and a fulfillment team of maybe six to eight folks in the back that process all the orders. We wouldn’t be able to do that alone, not with the volume that we do.
Now that the migration project is nearly done, AFG Distribution can continue with plans for growing the business with new online marketplaces on growing platforms, while adding new brands to their catalog. “We’ve got that one last site to move over from Magento to Shopify, and then I think our Ecommerce team is talking about selling on Wish later this year. And there’s another platform they’re looking into the following year. So, who knows how long it’ll be before we’ll need to do another website?”