Online marketplaces have become a driving force in ecommerce. From Amazon to TikTok Shop—each marketplace comes with unique audiences and opportunities for growth. Successful brands are showing up everywhere their customers shop, but with greater reach comes greater complexity. Juggling product listings, orders, inventory, and fulfillment across multiple channels can quickly become a logistical nightmare.

That’s where integration and automation become essential. By connecting your marketplaces with core platforms like your enterprise resource planning (ERP) system, you can create a seamless flow of data that powers efficient, consistent operations.

To help businesses successfully integrate their systems and automate marketplace selling, Celigo hosted the webinar “Automate Selling on Marketplaces: Master Omnichannel Success Series.”

Here’s a look at what we covered.

The omnichannel challenge: Juggling complexity

Selling on multiple marketplaces offers incredible growth potential—but it can also introduce inefficiencies that slow down operations and erode profitability. Without integration, businesses often struggle to:

• Maintain accurate and consistent product listings across platforms
• Track inventory levels in real time
• Process orders from different marketplaces
• Coordinate with 3PLs for fulfillment

In an effort to patch these gaps, many teams fall back on spreadsheets and manual data entry. But instead of solving the problem, this often compounds it—introducing more errors, creating bottlenecks, and leading to frustrated customers. To scale effectively and thrive across marketplaces, businesses need to connect their systems and automate their processes end-to-end.

Simplify marketplace selling with Celigo’s iPaaS

Celigo’s advanced iPaaS (Integration Platform as a Service) helps businesses simplify the complexities of selling across multiple marketplaces. By integrating your ERP and marketplaces with iPaaS, you can keep data flowing seamlessly between systems–eliminating manual data entry and automating processes. This includes syncing orders, refunds, cancellations, returns, and payouts from marketplaces to your ERP, as well as sending product, inventory, and fulfillment data from your ERP to marketplaces.

Here’s how Celigo simplifies this process:

• Integrate systems with an intuitive platform: Celigo’s iPaaS combines a user-friendly interface with powerful capabilities to streamline the integration process. It allows you to connect a wide range of systems—including data warehouses, returns management tools, customer service platforms, payment processors, and more—all within a single, centralized platform.
• Launch new marketplaces faster with prebuilt integrations: Celigo’s extensive library of prebuilt connectors enables you to launch new sales channels faster. These out-of-the-box integrations reduce development time, lower implementation costs, and empower your team to hit the ground running—so you can focus on growth, not setup.
• Ensure accurate, real-time data across every channel: By integrating your systems with Celigo, you can automatically sync product and inventory data to ensure consistent, up-to-date information across all marketplaces. 
• Gain full visibility into integration flows: Celigo provides real-time monitoring and streamlined error management to keep your operations running smoothly with minimal manual effort. On top of that, Celigo’s AI-powered error management automatically resolves 95% of errors.

With Celigo, businesses gain the flexibility, speed, and control needed to scale marketplace operations confidently.

See NetSuite and Amazon integration in action. 

Power your marketplace strategy with automation

Marketplace selling is a powerful growth lever—but it doesn’t have to come with operational headaches. With Celigo, businesses can connect their marketplaces, reduce manual effort, and scale with confidence. Whether you’re selling on two marketplaces or 20, Celigo gives you the tools to build a seamless, automated, and future-ready operation.

Dive deeper into how you can automate your marketplace processes by watching the webinar on demand.