Whether you sell directly to consumers, through retail partners, or across a wholesale and distribution network, the data describing your business is scattered. Orders touch a storefront, an ERP, a 3PL, a marketplace, and for many organizations an EDI network. The data exists. But can your analytics or AI tools reach it?

In this session, Celigo will show commerce operations, IT, and finance leaders a better way:

• Real commerce and operational insights you can create from your own data
• How and when reverse ETL is used by Celigo customers
• Learn what separates a commerce-native data ingestion approach from standalone tools and hand-built pipelines