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On Demand Webinar

Optimize Multi-Channel Ecommerce with NetSuite Integration

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With multi-channel Ecommerce, businesses can easily reach wider audiences and increase their sales. Today, in addition to selling through their storefront, many merchants take advantage of selling on multiple marketplaces, social media, mobile and messaging applications. When there is no integration in place to automate business processes across various channels, this approach can result in increased operational workload, having no cash visibility and poor customer experience.

In this on demand webinar, panelists from Perfect Keto and Stio, will discuss how integration with NetSuite helped them to manage multi-channel Ecommerce operations efficiently while providing cash visibility and without degrading customer experience.

Watch this webinar to learn about:

  • A typical multi-channel Ecommerce approach
  • Common challenges of multi-channel Ecommerce
  • How automation through integration helps streamline business operations
  • How to leverage iPaaS to centrally manage all your Ecommerce channels from NetSuite
  • And much more…

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Full Webinar Transcript

Hello, everyone. We’ll be starting our webinar, “Optimize Multi-Channel Ecommerce with NetSuite Integration,” now. So thanks for joining us today. My name is Ebru and I work in Product Marketing at Celigo. And so we have here subject matter experts from Celigo’s customer Perfect Keto, and Stio here with us today. And we’ll be discussing optimizing multi-channel e-commerce with NetSuite integration. So, multi-channel e-commerce has been a popular growth strategy because it enables reaching different audiences through different channels. But in addition to increasing sales, this also helps reduce risks. So many businesses selling through Amazon FBA have experienced this firsthand like a few months ago, as they deprioritize sales of nonessential goods on their marketplace. And so this proved once again the importance of having multiple sales channels in place. But then, when they’re different channels, and these are not centrally managed and information recites across different multiple isolated applications, adopting a multi-channel approach can bring along many challenges. And our speakers today they’ll be talking about these challenges, they’ll be sharing their own experiences. And they will share with us how they leverage integration with NetSuite to automate their key business processes. And so we have here of William Palmer. He’s a senior director of finance at Perfect Keto. And Maura Marshall, she’s VP of operations at a Stio. So thank you, William and Maura, for joining us. And some logistics information. So this event will be recorded and we will share the recording with the attendees If you have any questions, type them in the chat window, and we’ll be answering them during the panel discussion. So here’s a short overview of today’s agenda. So I’ll do a quick intro about Celigo and then will have presentations from Perfect Keto and Stio. And then will continue with a discussion. And we’ll also be taking questions from the audience at that time. And, yeah, let me start by providing you a quick background on Celigo. So Celigo is an iPaaS integration platform as a service company. On the platform, you can connect any application with any other application and automate your key business processes. And here you can see some of the applications that are available to connect on the platform far and outside of the examples shown here, basically you can connect anything that supports some universal connectivity such as HTTPS or REST API or FTP with each other. And so we have been around nearly a decade and we are the largest NetSuite partner and we share over 3,000 customers with NetSuite and here are some of our customers. And so we are big in the eCommerce and retail space. Our platform it is heavily used to automate order to cash business processes end to end. So storefront, point of sale, marketplaces, 3PL, ERP, payment gateways, these can all be easily connected to each other on the platform with integration. So what makes Celigo’s platform unique is so unlike other integration platforms out there, ours can be easily used by business users without any coding and at the same time we provide all the advanced features highly technical users need. So that was just some quick overview on Celigo and I don’t want to take too much time. So now I would like to hand it off to William so that he can talk about Perfect Keto. Hi everyone. Everybody hear me okay? Yes, we can hear you. Great. So welcome everyone. A little background about Perfect Keto. The company was founded in 2017 by two cofounders, both that had previous experience in the CPG health food space. Headquartered in Austin. Just under 30 fulltime employees. The mission of Perfect Keto is to basically make a keto low carb lifestyle easier to follow through clean-label snack foods and supplements. And then also we do a lot of emphasis on the educational resources necessary to follow keto diets, low carb lifestyle diets. And just one last note as it relates to this presentation, we’re currently a 100% eCommerce business split about 50-50 between Amazon, both FBA and FBM, and our own DTC platform on Shopify. We could go to the next slide here. So, yeah, a little background about– Perfect Keto got in sync with the low carb keto diet wave that really came on to the scene domestically in the United States must have been in 2017. The company grew almost 7X from year one to year two and achieved a volume that was around two to three thousand online orders a day across both Amazon and Shopify. And the state of the company, as is very familiar with a lot of startups, just ramping up is very disjointed, disconnected systems, just kind of a patchwork job of QuickBooks, Skubana, all these systems that are great for kind of getting things up and running initially but it’s tough to really scale them with the pace of the business and the growth that we were experiencing and it’s even more different to really have that centralized, connected system that we now have today that I’ll discuss more. So a lot of moving parts as it relates to outside of the systems, also the products. So depending on the season and promotional calendar, the time of the year, we have anywhere from 70 to 100 SKUs that we’re managing, a lot of bundles, assembly build items that are based on participant member SKUs and really, a strong need to have live inventory reporting and really know kind of where your inventory and your product levels stand at any given point in time. As a result, a lot of these disconnected, disjointed systems, it was a huge manual effort to really get basic information all in one place and it constantly felt like we were doing– yeah, we would do exports out of Shopify, do exports out of Amazon, try to true up our Skubana inventory management system based on some of the sales velocities we were seeing. All the while we’re spending this time on these manual efforts, we’re really not focused 100% of the time on running the business and driving strategic decision-making. And so this is really all kind of the background and genesis of our initiative to implement, first, NetSuite and then layer in some of the Celigo connectors that– if you want to go to the next slide. So first order of business was implementing NetSuite and kind of customizing it to [Perfect Keto’s?] needs. So we use the manufacturing module and we have a couple other kind of add-on modules, demand planning, things of that nature that we integrated into our NetSuite system. We wrapped up the NetSuite integration in November of 2019, and all the while, it was a kind of complexity of the project that we were integrating both NetSuite, NetActive for the first time and also started layering in the Celigo flows at the same time, around July, August in 2019. So some of the solutions from Celigo that we added were Celigo’s Shopify integration, their Amazon integration, and then we used the customization capabilities integrator.io to make a tailored solution to connect in the activity at our 3PL. And so we went live with our integrated system in December of– end of December of 2019, and the goal of this whole system is really to have that centralized hub of all of our information, one place, all systems synced up and have kind of that centralized place where all different stakeholders and cross-functional groups can go to reference what’s going on with the business. And I’ll get in a little more about some of the output here on the next slide. So as a result of the integrated system that we had, we were able to drastically increase the efficiency of our close process. Before going live on Celigo, we were spending three to four weeks after month-end just to try to close the books, get everything synced up. And you could imagine by the time you have that data set in your system and your takeaways and analyses finished based off the completed month-end close process, we’re already 30 days after the fact on important decisions, data-driven decisions that need to be made on how to change, pivot any courses of our business, change any operational needs, update demand forecast, cash forecasting based off prior month activity. And so yeah, we were able to eliminate a lot of that manual grunt work and extended close time of our financials through the live sales activity and the real-time inventory reporting that we’re able to direct result of the Sligo next week combined solution. As a result, today we’re closing our books and just under 10 days fully closed. But at the same time, we have kind of that live view of sales. So we know what sales trends and velocities are doing that can drive the demand planning, inventory ordering that is critical to our heavy inventory e-commerce business. And everybody is very synced up and aligned on what the state of the business is, what different departmental needs are and kind of what people need to be thinking about as it relates to their job because of the information and data that– it’s not just live at real-time, not just synced up, but I think the important thing is with the Sligo air dashboard monitoring is you have integrity of data, and you don’t have to be worried about, “Oh man, I’m looking at a sales trend here. It’s something that I wasn’t anticipating. Is this reality or is this just an air and some of the data?” That’s not a concern for us. And I think we had a very good experience, a lot of these Sligo solution consultants working on some of that data validation to get us really comfortable to say, okay, you can trust these flows. The data has integrity and you can base and drive decisions based off of this. And that’ll be a– that’s the end of this slide. Okay. Great. Thank you, William. And now I’ll be handing it off to Maura for her presentation. Can you hear me okay? Yes, we can hear you. Great. Good morning everybody. Just to give you some background on Stio for those of you who aren’t familiar. This is just one of our statements about our roots that Stio was founded to inspire connection with the outdoors through beautiful functional products infused with mountain soul. We draw inspiration from our everyday immersion here in life here in Jackson hole, days on local rivers trails, and Teton summits. Technical performance, quality, and versatility are all hallmarks you’ll find in every piece of apparel we make be intended for Epic Alpine pursuits or the quieter moments of the mountain life. Next slide. So background on the company. It was founded in 2011 by Steven Sullivan, who is the former founder and CEO of a previous apparel company that I also worked at called CloudVeil for those of you may not be aware. We are headquartered in Jackson Hole, Wyoming, and have about 60 full-time employees across our corporate headquarters and our three brick and mortar retail stores. As kind of mentioned in the previous slide, we develop, produce, and market authentic mountain apparel made for the epic and everyday. We’re primarily an apparel business with a little bit of accessories and luggage spattered in there as well, and looking to expand our line as we grow. But we did start in apparel, and that is our bread and butter. We’re about 80, 85 percent D2C e-commerce with about 15, 20 percent retail brick and mortar. We do not have traditional wholesale. We do have a presence in some key outdoor retailers, but it’s not the traditional wholesale model, and we don’t do preseason orders nor will you find us in an REI or a Dick’s Sporting Goods, for example. And as I mentioned, three retail stores. The flagship in Jackson Hole, Wyoming; a small, more kiosk-like location presence at the base of Jackson Hole Mountain Resort in Teton Village; and recently just about a year ago launched our store on Main Street in Park City, Utah. Next slide, please. So similar to what William talked about, and I’m sure that you’ve heard a lot during your journey to understand your businesses, NetSuite, Celigo, what other solutions out there have to offer. So as mentioned, we began the brand, and I was there from day one back in 2011, and as a startup we were limited and had to understand how we could go to market operationally with a very lean budget, for lack of a better word. So I looked at systems. I knew NetSuite was out there. Obviously, that was just not even in the cards at that time. We didn’t even have a sale yet as we were developing and designing our very first line. So I looked to kind of piece together what I could to make us operational, to have order processing, all just very rudimentary basics to get the company up and running, which we did. And so our first line went to market in 2012, which is when we started using an ERP system – we had QuickBooks also running on the side – and then connection to our 3PL was all somewhat cobbled together. And it certainly worked, but the processes were pretty manual at the time. A lot of data extraction into Excel, and a lot of things that we really honestly didn’t have much visibility on at all. So back in 2015, about three years after our first season – we’re a very seasonal business – and I started to look to the future of StioThe demand was increasingly there, and we were no longer just doing a couple hundred orders a month. We were looking at growing about 50% year over year, and I knew that our current state just wasn’t going to be able to handle the future years. So I wasn’t looking at a NetSuite and Celigo solution for the immediate need, but as we all know, these things take time, and I was looking out essentially to support the business in 2019 Q4, which was obviously last year. So we began our journey to understand and what ERP system we would need to support us. And one of the biggest reasons I decided on NetSuite, after looking at about probably five really hard, was their ability to be nimble, in regards to location. So NetSuite offers an advanced order management module, which allows you, essentially, to capture revenue from any location where any inventory lives, regardless of where it lives. So a customer comes to the website, and they want to order a certain jacket, and it’s not at our primary 3PL, but it happens to be on the floor of a retail store. It fulfills it no matter what, and the customer experience is preserved without any customer even knowing that it didn’t happen to be at the 3PL, it’s shipping from a retail store. And being able to capture the customer experience, and then of course, also capture the revenue. So that was one of the primary reasons that we went with NetSuite. Then, of course, there’s a lot of other benefits. William mentioned many of them, but having all your financials in one place, having an integrated accounting system allowing you to close your books in a quicker manner, along with great visibility into your business. Very customized reporting, dashboard visibility for whatever metrics that you want to view, they’re there and ready for you to help measure and drive your business going forward. So because the decision was made, we needed to find a proper integration partner that could certainly support this idea of multi-location of advanced order management, and ultimately, Celigo was determined to be that solution because of the ease of working with this system, being able to, as William had mentioned, look at real-time flows so that you could be really proactive about your integration points. We all know things go wrong, and in [Stio’s?] previous life, before NetSuite and Celigo, we were very reactive versus proactive. Something would go down, and it would take days, maybe even longer for it to go back up. And today, I have a real-time dashboard of what’s going on behind the scenes and can fix things before they become a larger problem. So as I said, disconnected systems were the primary reason for us to connect everything and automate it. We initially integrated with Magento. That was our website platform back in 2016, when we went live with NetSuite and Celigo. And we have since moved over to Shopify about a year and a half ago, and basically just redid that work that we had done with Magento with Shopify, which was a very seamless process with Celigo. So as I mentioned, large manual efforts to run basic reports were now completely automated and you can get reports emailed to any employee in the company, regardless if they have NetSuite, to be able to measure the business from whatever stakeholder needs to. Next slide. So as I just highlighted, we automated key business processes with the Celigo out-of-the-box integration apps for Shopify and we also are currently automating and integrating with Shopify POS. So I’m literally this week replacing our current retail point of sale system with the Shopify POS solution to create some redundancy in systems there. Now was obviously a good time to do it. We’ve been closed for a few months, so we’ve been able to get in there and we are opening up our retail stores by the end of this week all in the new Shopify POS platform, and Celigo has been paramount in making that happen. And then we also built a custom integration for our 3PL as well. And then there’s a few other things that I like to mention about not just being an integrator, I should say, but we’ve leveraged Celigo to do many other things that I didn’t foresee at the start of the project. But for example, there’s some limitations in NetSuite about importing files, for example. And they’re all things NetSuite’s working on, but they just aren’t– they haven’t been launched yet, and they won’t be for a while. So we’ve worked with Celigo to create imports that otherwise would be very manual in NetSuite, line by line, and now we just literally FTP it up into NetSuite and it’s in there. For example, transport is a great example. Those are a line by line manual entry in NetSuite. Celigo and I worked together, created an import, and now we just upload those, which is a huge operation achievement for us, considering we essentially enter [transporters?] every single day. Next slide. So key business results. I touched on a number of these, but again, increased efficiency of financial processes and having data integrity, accuracy, integrated with an accounting system, just like William mentioned. It probably takes us around 10, 14 days now to close the month versus the same as what he experienced in his past life, about a month. So being able to make much better business decisions, react accordingly, be strategic, knowing your real-time numbers has been a huge success. Real-time view of all sales and inventory for a non-regional business like CO has been, certainly, a huge success with NetSuite and Celigo. The sophistication in custom reporting around all areas of the business that I mentioned. The sky’s the limit there, really, to be honest, and we have hundreds– probably now, two, three years in, about thousands of reports that we’ve created that our customized for our business needs. And then, as I mentioned the ability to capture revenue no matter where the inventory it is without disrupting a customer experience. And then Celigo and NetSuite were certainly very supportive in this current climate that we’ve been experiencing over the past three to four months. We’ve been able to be very nimble about where inventory is and how to service the customer and capture the revenue given the COVID environment. And we’ve learned a great deal from that that we’ll carry going forward. I’m sure we’ll get to some questions there, and I’m happy to answer anything about the current environment and how it’s assisted us. Great. Thank you, Maura. So to the audience, so if you have any questions, so now is the time, so please type them in the chat window and our presenters will be answering them. So we’ll be now moving to the discussion and Q&A section of this webinar. So I would like to open a discussion by asking some questions to our speakers. And as I mentioned, please feel free to type in your questions into the chat window. So Maura and William, I think one thing I’m personally curious about this, so when you noticed there is a need for automation across your business processes, so did you immediately know that there is a need for integration? Were you familiar with integration from before? So how did you approach evaluating different solutions for automation? Can you just provide us some info there? Sure. I can jump in and answer quickly. To answer your question, was I familiar with integration? Yes, I was familiar with integration. APIs were all in my language. I wasn’t familiar with how sophisticated and robust it could be for somebody to use internally that’s not a developer. And I think that’s one of the key things to take away form Celigo. So an IT department did not take NetSuite and Celigo live. It literally was myself, and I am not a developer. I am not a coder. And Celigo allows an employee like myself, or somebody else in operations, to be able to use the system without having to elevate to an IT company or elevate it to an outside developer, because of the ease of use. The integrator IO, the dashboard where all of your systemic flows are, are very simple and intuitive to understand what’s going on in the background of your business. And so when I went down the NetSuite journey, I wasn’t in-tune with how sophisticated these integrations could be. So upon evaluating and understanding that is in fact what Stio needs, I needed to make sure that I had visibility, which Celigo definitely gave us. And then on the flip side, with a lot of my integrations that I do, I need to ensure that the support is there. So through reference calls, through research, I had to understand what system was not just going to give me the system support but also the customer support that I could potentially need that we all know comes up. And Celigo was the strongest integrator out there in that regard and certainly proved to be the support that we needed going live and then up to today. Great. Thank you, Maura. William, is there anything you would like to add to that? Yeah, I think. Yeah, sort of similar in how we approached the integration in general. Again, very elementary knowledge and a basic understanding of APIs but not really thinking about the exact technology that would really create this centralized fully integrated ecosystem that we have today. And so when I joined Perfect Keto in 2018, our one founder, Justin Mares, he also founded a company called Kettle & Fire which is a bone broth company in e-commerce and retail. And he had been using NetSuite over there. So that was kind of the decided upon path that Perfect Keto was going to use. So we had kind of a newly purchased subscription and that’s about it. And Justin had mentioned to me that, you know I think there’s probably a way that we can get some of e-commerce sales data and some of this inventory tracking more automated. And so that kind of sent us down a search path here. And Celigo was one of the first solutions that popped up. And I’d say the only other one that we really took a strong look at was I think it was called Farapp. And I think the main at that point in time it was– the deciding factor was Celigo’s capabilities and how they were able to customize a solution for our 3PO whereas that was a limitation on the Farapp side. And so it was– and, again, a second– a point that Maura brought up. Yeah, I had come from investment banking consulting. My exposure to systems and integrations was really getting data out of them from a client historically. There was really no hand-on experience at that point in time. And the Celigo solutions consultants we worked with were great in kind of doing that translation of I would throw out a business use case. Here’s what we’re trying to accomplish here. And then they would work with me and make sure I understand fully kind of some of the technological language that beforehand would’ve been way over my head. So that I felt very comfortable launching these solutions and going down this path beforehand. So that was really how we approached both the integration in general and then arriving at Celigo. That’s great. So and we also come a lot across businesses looking into getting with multi-channel e-commerce. So based on your own experiences, do you have any recommendations on how these businesses should prepare from an operational standpoint? How they should get ready in advance for multi-channel e-commerce? Yeah, I mean I would say [ensure?] in advance, right? Know where your business is going. Obviously, there’s a lot of scrambling to have an e-commerce presence today for obvious reasons. And you can’t predict these situations from happening. But knowing where your business is going and don’t act just for today or even potentially next year. As I mentioned, I went live in October of 2016 to support a Q4 2019 effort and beyond. Which it took the better part of a year to take NetSuite and Celigo to the given the complexities of our business and the thoroughness that I needed to give the implementation. But now, we are fully supported, fully automated, and operational with the ability to handle any volume of demand no matter where that demand comes from. So I don’t even have to technically think about it or worry about it. It’s all functioning as it should if it’s 10,000 orders or if it’s 100,000 orders. So setting yourself up for where you’re going and it’s hard to do that far in advance. And it’s obviously, a financial decision as well, but it certainly has allowed us to keep pace if not ahead and especially in these past three to four months it’s certainly kept us ahead. That’s great. So basically, you’re saying once you had everything up and running, so the everyday maintenance of the integrations was very light, so you didn’t really have to put a lot of resources into that. No. That’s great. Yeah. Great to hear. And so given what we’re all facing currently, so do you think integration helped you with being prepared for COVID and its impact on your business? Do you think you would be facing different challenges if you didn’t have automation in place today? I could jump in on this one. So I think the system today, the integrated NetSuite’s Celigo System really did help eliminate certain blind spots that we otherwise would’ve had in our Legacy system. And allowed us to focus more readily on, kind of, the impact of COVID. And specifically, as it relates to supply chain, the control that we have over our inventory and, kind of, the up end of supply chain, we were able to get ahead of some of the upstream interruptions in our supply chain just because of the live inventory reporting that we have thanks to Celigo and Netsuite. And I think that’s where we saw a lot of our competitors in the e-commerce space, it was one of two ways. It was they either got tripped up on their upstream supply chain, they didn’t have enough inventory. They didn’t have strategic demand planning in place based on, kind of, accurate inventory reporting. Or it was more downstream and being interrupted on the 3PL fulfillment side. Yeah. We’re very lucky we have a great 3PL fulfillment partner. And we’re able to, kind of, ensure through our 3PL integration. that with realtime fulfillment record reporting, shipping, tracking information being passed from our 3PL to Netsuite and then to Netsuite up to Shopify or Amazon, that product was being delivered in a timely manner. And then, kind of, on the upstream side, that we were very confident on our inventory levels and accuracy of our demand planning to make sure that we had plenty of product in place to last out any potential interruptions for any of our international suppliers or even the domestic ones. Yeah. And from CO’s point of view, similar to what William just said, but in regards to brick and mortar and retail, we obviously, were shut on March 14th was the day that we closed our three retail stores. Which, in March, is a very high revenue month for those stores so that obviously was unfortunate. But we were able to take that inventory and put it in another warehouse that we actually have here locally in Jackson Hole and continue to be able to sell and fulfill all of that inventory on our website. So it’s a high sale time for us. It’s our fall 2019 inventory that customers are looking to get cheaper as the season ends. And instead of having inventory just sit in stale stores, we were proactively able to move it, continue to sell and fulfill it and capture that revenue due to the advanced order management model in NetSuite that Celigo supports. That’s great. Thank you. You also have now quite a bit of questions from the audience. So I’ll be reading those to you. Maura, there’s a question for you. So Auxana from our audience, she would like to know why you selected Shopify over Magento. Is there any information you can share with us? Yeah, that’s a good question. So originally we like I said went with Magento and the good and bad thing about Magento is that it’s very customizable. So you can really pretty much do whatever you want with the right developer. However, with custom comes a lot of bugs and hiccups which is what did. We wanted a lot of custom features. We wanted to do a lot of things differently. It’s not out of the box. And so we were constantly working with developers, A, to fix things. B, it was quite expensive and C, the site was pretty slow because of it. So we looked to some other competitors or non-competitors even to see what sites were out there that met our expectations in terms of site speed and functionality. And Shopify really checked all the boxes being a great out of the box solution, doesn’t have the bugs and the fixes that we used to have or even downtime for that matter. And has a great site speed with the features that [Steo?] needs for our website. So those are the primary reasons. Okay. So there’s another question. So this one is for everyone. So if you were starting both systems fresh today, what tips could you share to make the process smooth? I would say that one of the biggest piece of advice I give is just being as kind of big picture thinking as you can about all the business use cases that you could potentially need in the customization at the forefront. I think our Celigo team, the various consulting teams that we worked with, were great about– we’d start a solution and then we’d kind of be halfway in and then we would kind of communicate, “Well, there are kind of business use cases here in B in addition to the path that we are integrating currently.” The kind of the out of the box solution. I think just being as detailed and kind of that element of planning ahead of the time on how you want to customize the system to your business and your operations is really– anything can be done with these Celigo integrations even kind of the more far fetched. We have various custom flows that I didn’t think were possible. Things like after a customer places an order on our website, it’s already passed to our fulfillment. Sometimes there’s a customer care representative on our team that will field the request to change the order. That was just a specific solution that comes to mind where I brought this up to our Silego team. They’re like, “We could customize the 3PL flow to pick up some of those updates, make sure it gets sent out correctly, and the system and the inventory is accurately capturing that changes.” And so I would say just being as open and as specific as possible on the very customize use cases that you’re going to have your business is really, from my experience, anything was possible and achievable as long as you communicated it. Yeah. And I would say, from where I sit, I think I’ve touched on this in– during my slides, but being extremely methodical and thorough about the implementation. It probably took me a little bit longer than maybe some other VP ops in other companies to go live with NetSuite and Silego, but I literally, the day we went live which was October 4, 2016, I literally waited for something to go wrong on that live day and nothing did. And I attribute that to the extra time that myself and my team put in to make sure we were ready. There were many months where I thought I was ready and it was like climbing a– getting to the top of the summit and you’re just under and you have to turn around and go back down. And that’s okay because that’s the right thing to do. So I have a number of horror stories in my pocket of integrations going wrong and all of a sudden the company is back on Excel and in a worse place than it was before. So making sure that it is a methodical and thorough integration. And I will say that I do attribute most of the success of the launch of NetSuite to the support that I received and the– from Silego, essentially, making that as seamless as possible. So that on that live day, I could see what was going on in real-time and, luckily, that everything was going right. Great. So, Mora, there’s a question, I think this applies more to you, so how did integration help with automating any aspects of your retail business? Yeah. So, I mentioned that’s kind of happening right now. We’re currently going live with Shopify POS as I mentioned in my slides. So that is taking place, but pretty much by the end of this week. So that will make the customer experience really seamless going forward. Before we were actually on NetSuite point of sale and it was just not as sophisticated as we need to be. We had retail expansion planned for this year that’s since been tabled for obvious reasons. But it’s not to say that we’re not expanding going forward. That is still part of the plan. So I needed to get us on a more sophisticated system that could support the customer experience, the buy online, pick up in-store, the curbside pickup, all the needs that we now need. And Shopify POS is the best system for us to support those needs. And by launching Shopify POS, we’re using Silego to integrate it into our e-commerce platform, and then subsequently, obviously, back into NetSuite. So capturing all of the information that we need, the inventory, the sales in real-time using Silego integration. Before the decision to go to Shopify POS, the primary reason that Silego was able to support our retail stores, is that I can turn inventory from those stores on and off in the integrator.io. So it was primarily on, but if for some reason you need to turn the inventory off, it’s very easy. But the flow allowed for somebody to come to the website, purchase a jacket. The inventory flow was on from each of our retail stores so that if it wasn’t at the 3PL, it wouldn’t hit the retail store. So, essentially, [net we?] works on a ranking system if you choose, and you can choose where the sales order will look to find that inventory, and it just knocks down the list. And with Celigos integration, we were able to turn on our inventory stores as, essentially, performance centers, so, yes. It has supported us greatly in our retail sales efforts. Great. So as we are approaching our end of time here, I think I’ll just ask you guys one last question to wrap it up. So can you share with us if you have any plans for the future for more integrations, for automations? Do you think there will be other race you’ll benefit think from automating your business processes? I can take that to start here. Right now, we just expanded into Canada, so we are, this week, doing an Amazon Canada integration for that separate storefront. We have a number of customized solutions. Again, I alluded to those very specific unique business cases. We have a few of those different processes going on, but we have 20, 21 retail expansion plans. And so some of the EDI technology to connect in with distributors and retailers and keep up with the pace and volume of ordering and ensuring that that whole supply chain and operation set is synced up and aligned is really the next big initiative we have here from assistance standpoint. Yeah. I was going to wrap it up, but this is an interesting question and I would like to read this too. So what is the monthly load on your side to maintain the platform? Is there a need of technical knowledge to keep the platform running? How’s your experience with this? Could you share some information here, Maura and William? Sure. I can jump in. So I’ve touched on this a little bit earlier in the webinar, but the load is very minimal. As I said, in our legacy system, we were very reactive versus proactive. We would have to figure out why something went down or an order wasn’t processing or it didn’t drop to the 3PL. Constant, constant troubleshooting, which we know is the nature of operations, but it was hindering our business. It was not allowing us to capture our revenue, for example, or distracting us from more strategic initiatives. And so the heavy lifting with Celigo is really not there. I can log in and see how things are running anytime I want, and like I said, I’m not a coder. I’m not a developer. And I can manipulate the back end very easily to turn certain flows on or off, to see certain inventory in one location and not the other. And depending on what you have customized, it’s all very supported and very easily used by just somebody in the organization without having to have an IT or a developer work on your back end. Yeah, I can just second that. Again, I have very little systems tech experience before this, and I think the easy use and the usability of the integrator.io dashboard just captures everything in a centralized spot. So you literally go in and see if there are any errors going on, any disruptions in the system across your various integrations. And we had a lot of other initiatives going on at the time when we launched Celigo, and so, after our go-live date, we actually subscribed to the Celigo monitoring premieres support service and that kind of allowed me to have a little more comfort at night knowing that there was a second set of eyes watching, keeping an eye on things and we just basically have a once a week check-in, talk about anything that popped up on the dashboard. Most of the time, it’s nothing. It’s a five-minute call just to say, “Yup, everything looks good.” The occasional disruption or error that comes up from a one-off situation, we’re able to quickly address. And so it’s no more than a few hours a month on the Perfect Keto side to manage the system. Okay. So yeah. Thank you very much, Maura and William for sharing your experiences with us and for your parts [station?] in this event. So I just want the audience to know that this was the first event of a series around Netsuite integrations for e-commerce, and this would be followed by two other webinars, so you can visit our website at celigo.com and then check our webinars under resources. As I mentioned, we have two events coming up, so one is discussing best practices for Shopify and the other one would be discussing Amazon integrations. So you can register for this on the pages. And so, if you have any questions or if you want to contact us about any feedback comments, so please feel free to visit us on our website at celigo.com and reach out to us by emailing us at [email protected]. So thank you very much everyone for taking the time and attending our webinar today, and thank you again Maura and William for your parts in this event. Absolutely. Thank you

About The Speaker

William Palmer

Senior Director of Finance

Maura Marshall

VP of Operations

Meet Celigo

Celigo automates your quote-to-cash process with an easy & reusable integration platform-as-a-service (iPaaS), trusted by thousands of eCommerce and SaaS companies worldwide.

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