Product returns are a normal part of running a retail business. Traditional brick and mortar stores average between nine and ten percent returns. The return rate for online purchases averages 20% and during the holidays it can surge to 30% and 50% in some categories. By 2020, e-commerce returns are expected to cost retailers over $550 billion.
Online sellers need to make returns a competitive advantage as a way to increase conversions, build customer loyalty, and differentiate from competitors. The most successful companies view returns as part of the entire customer experience and treat it with the same weight as offering an optimized buying experience.
In order to make this a reality, all the key systems running an e-commerce system needs to be integrated. Since integration impacts a number of other processes besides returns, investing in a single integration platform is ideal.
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