Titan Brands Grows 10X Over Five Years While Automating Processes Across Its Entire Operations With Celigo

First, as the business matured, the need for customization only increased. “We have some unique business requirements on how we do things,” said Hill. “There’s a lot of customization needed depending on the channel that it’s on, and we didn’t have the ability with our solution.”

Moreover, ChannelAdvisor’s business model was becoming unpredictably expensive for Titan. Because ChannelAdvisor charged by transaction volume, the company’s costs increased during high-volume periods. Titan Brands’ costs began to skyrocket, and the team felt their contract penalized them if they were successful.

In 2016, Titan Brands decided it was time to procure a different solution.

More importantly, the company implemented a scalable solution that is flexible, customizable, along with being a powerful platform that doesn’t require deep technical resources to manage on a daily basis.

“Over the last several years we’ve been trying to make sure our technology can be used, updated, and changed by the end-user,” said Hill. “That’s one of the big things about Celigo: there are the simple processes that can be managed by the end-user, but also the high-end tools for the more technical, developer-type users.”

“We’ve been able to set up processes and monitor processes ourselves, in the way that we needed it to be, as opposed to having to use a cookie-cutter approach,” he added.

Celigo has also helped Titan improve customer satisfaction and make better decisions by having better visibility into its data – without a lot of resources to manage everything.

“Celigo has helped us grow our business 10x over the last five years by letting us concentrate our core competencies. They’ve allowed regular business users to automate and manage the different tasks without having to have a lot of IT experience, while still giving the ability to automate the more advanced processes for the people who are more comfortable doing that,” said Hill. “Most importantly, it’s helped us get near real-time information across our systems, which really has given us the insights to make decisions in the moment on what to do. We display that information to every employee to answer the questions of where we are at and what we have to do next.”