Director, Global Supply Chain
Celigo Integrator.io for dozens of processes across Snowflake, Zendesk, Paylocity, eBay, Azure Active Directory, Paypal, Korber, Salesforce Marketing Cloud, Klayvio, Enspire, AfterShip, Amazon, Walmart, Yotpo, Deposco, Vizion, BlueRidge, Bread, FTP, EDI
In the first automation push, the team selected ChannelAdvisor to automate order processing between Amazon, eBay, Walmart, and its newly-implemented NetSuite ERP.
First, as the business matured, the need for customization only increased. “We have some unique business requirements on how we do things,” said Hill. “There’s a lot of customization needed depending on the channel that it’s on, and we didn’t have the ability with our solution.”
Moreover, ChannelAdvisor’s business model was becoming unpredictably expensive for Titan. Because ChannelAdvisor charged by transaction volume, the company’s costs increased during high-volume periods. Titan Brands’ costs began to skyrocket, and the team felt their contract penalized them if they were successful.
In 2016, Titan Brands decided it was time to procure a different solution.
The company started by leveraging Celigo’s prebuilt integrations with multiple online marketplaces to NetSuite, including Amazon, eBay, and Walmart. This enabled them to accurately update pricing, inventory, listings, sales, returns, and to provide near real-time data to customers.
With the successful implementation of the marketplace integrations, and as orders grew to over one million annually, Titan Brands expanded its use of the Celigo platform to automate additional processes across its supply chain and broader organization, especially around the ERP.
The company integrated Salesforce Marketing Cloud and later Klaviyo to automate all transactional and customer journey emails, enhancing the customer experience.
Titan integrated its payroll system, Paylocity, with Azure Active Directory to automate employee onboarding and offboarding. By using Paylocity as the master employee record, the HR team could update the employee list and the integration would automatically trigger Azure to create or remove accounts from various company applications.
As the company continued its meteoric growth, it needed better insights to manage and analyze its data for better business decisions. Titan adopted Snowflake as its data warehouse and Domo as its Business Intelligence solution, leveraging Celigo for integrations from applications into Snowflake, such as support ticket information from Zendesk.
Other integrations included feed-tracking with Aftership, rewards with Yotpo, EDI, and more.