Therabody optimizes peak season operations and eliminates seasonal labor costs with Celigo

About Therabody

Therabody specializes in wellness technology and consumer health products, best known for their percussive therapy devices like the Theragun, which aid in muscle recovery, pain relief, and overall physical wellness. They are recognized for blending innovative technology with therapeutic solutions to support health and performance.

Challenge

As one of North America’s fastest-growing companies, Therabody faced mounting challenges in connecting its ERP, ecommerce, and third-party logistics (3PL) systems. To support continued growth, the company set out to build a unified infrastructure that could efficiently manage data flow across all operational areas and enable seamless communication between systems.

However, the initial solution Therabody adopted proved both expensive and overly complex, requiring specialized technical expertise to maintain. Lacking a low-code interface, it forced the team to rely heavily on expensive external consultants, further increasing the operational burden. The system also struggled to scale during high-demand periods like the holiday season. Its inability to process large order batches led to significant bottlenecks, compelling Therabody to hire additional staff to keep up—incurring substantial seasonal labor costs.

Further compounding the issue, integrations with 3PL partners were inconsistent and error-prone. These failures created data discrepancies, limited real-time visibility into inventory and fulfillment, and eroded operational reliability. With an architecture built on disconnected systems and multiple points of failure, Therabody’s ability to onboard new partners or adapt to evolving business needs was significantly hindered. As the company continued to scale, it became clear that the existing setup lacked the flexibility, speed, and simplicity needed for long-term success—driving the urgent search for a more agile and user-friendly integration platform.

Solution

When new leadership—Yash Murali (CTO) joined Therabody, he conducted a full architectural review of its operations. Murali and team chose to go all-in with Celigo due to its  low-code functionality, rapid time to value, and supportive partnership during the evaluation process. This hands-on engagement and validation from peers and 3PL partners using Celigo helped solidify Therabody’s decision.

To address its integration challenges and support ambitious growth goals, Therabody took a phased approach to implementing Celigo across its business. The first priority was replacing their current integration platform  and reestablishing NetSuite as the core ERP system. Therabody moved all order management functions back into NetSuite Advanced Order Management and used Celigo as the integration layer to handle data flows. This laid the foundation for a cleaner, more efficient architecture and significantly reduced operational complexity.

With core order management stabilized, the team turned to fulfillment. Using Celigo, Therabody integrated multiple 3PLs —both domestic and international—to enable real-time inventory synchronization and automated fulfillment processes. This eliminated many of the workarounds they had relied on during peak seasons and improved visibility across the supply chain.

Next, Therabody streamlined its customer-facing systems. Celigo played a key role in the transition of the customer support platform, facilitating seamless integrations that enabled efficient return processing (RMAs) and a more cohesive customer experience.

As part of their retail and wholesale strategy, Therabody implemented a unified commerce platform for both point-of-sale (POS) retail transactions and a new B2B Ordering portal. Using Celigo, the team built and managed flows for syncing orders, products, customers, and inventory data between the commerce platform and the ERP. These integrations supported their physical retail locations, ecommerce events, and growing network of wholesale partners.

Therabody also expanded its presence on key digital marketplaces. They used Celigo to connect  Amazon storefronts and launched several other marketplaces. These connections helped centralize order and inventory data across channels and improved efficiency in handling high-volume transactions. Additional tools like Celigo’s CloudExtend were deployed, giving sales teams better visibility into communications.

Looking ahead, Therabody plans to consolidate ecommerce operations to a unified platform, further simplifying its tech stack. The team is evaluating several options to simplify onboarding new retail partners and considering how Celigo might support broader data initiatives. By placing Celigo at the heart of their integration strategy, Therabody has created a scalable, agile foundation that supports innovation and operational excellence.

Results

Therabody saw immediate and measurable results after transitioning to Celigo.

“All in all, Celigo was the right decision in  each area we explored,” said Murali.

By automating critical workflows across systems, Celigo helped Therabody streamline operations and eliminate manual order processing during peak seasons. What once required additional staff members and seasonal labor costs was now handled seamlessly. The team entered the holiday season with greater stability, full confidence in their systems, and no need to increase headcount.

“With Celigo, our operational efficiency skyrocketed and we eliminated the need for seasonal hires,” said Yash Murali, Chief Technology Officer at Therabody. “Its low-code platform let us build a significant number of flows in a very short period of time without deep technical expertise. The speed we’ve been able to move with Celigo has been amazing.”

Therabody also gained real-time data visibility and clean, centralized architecture that reduced the number of potential failure points and improved accuracy across order, inventory, and fulfillment data. The platform’s low-code/no-code environment empowered in-house and offshore teams to manage and build flows independently, reducing reliance on expensive, specialized resources and cutting the total cost of ownership.

“Celigo is truly low-code/no-code. It doesn’t require you to be extremely technical; we’re able to support and develop in it without needing  deep niche expertise,” said Murali.

Most importantly, the business is now positioned to scale. With a flexible integration foundation in place, Therabody can confidently pursue its aggressive revenue growth goal, launch new sales channels, and expand globally—knowing their backend systems can support the growth.

“The Celigo team’s support has been incredible. We’re aligned in our vision, and they’ve been there every step of the way, giving us the confidence to keep pushing forward,” said Murali