One platform to run it all: How Peak Design unified commerce operations with Celigo

About Peak Design

Peak Design designs and sells premium camera accessories, carry gear, and everyday bags across direct-to-consumer, marketplace, and wholesale channels globally. Operating on NetSuite with sales running through Shopify, Amazon, and B2B partners, the company manages a multi-channel commerce stack that spans multiple 3PL providers, finance workflows, and a growing roster of system integrations. As the business scaled and migrated off legacy platforms, maintaining accurate data flow, operational visibility, customized data flows and reliable order processing across every channel became a problem that headcount alone could not solve.

Challenge

Before Celigo, Peak Design had a visibility problem with real business consequences. When orders failed to move correctly between sales channels and warehouses, the team had no way to know until a customer called. Diagnosing the failure required outside engineers, adding cost and delay while the team stayed permanently one step behind the problem rather than ahead of it.

The structural inefficiencies ran deeper. Staff manually uploaded files to NetSuite daily, finance tracked landed costs and B2B pricing in disconnected spreadsheets, and multiple logistics providers operated in silos with no unified view across any of it. Every new channel and partner added more operational exposure. The business was growing, but its operational foundation was not built to scale with it.

Solution

Peak Design chose Celigo to replace a fragmented, manually-dependent operations model with a single intelligent automation platform spanning its entire commerce and logistics stack. Rather than managing disconnected integrations across siloed tools, every sales channel, warehouse partner, and back-office system now flows through one platform, giving operations leadership a unified view and direct control over how data moves across the business.

The shift from reactive to proactive defined the early value. Instead of learning about order failures from customers, the team gets ahead of issues the moment they surface, with full traceability back to the source. What made this sustainable was ownership. More than half of Peak Design’s 150-plus active workflows are custom-built and managed entirely in-house, without outside engineering resources or specialized technical background required.

What began as an integration layer has become the operational backbone the business runs on, one the team is actively expanding as new channels, partners, and fulfillment needs arise.

Results

The results touched every layer of the business, from day-to-day operations to long-term scalability:

• Operational overhead removed: Eliminating daily manual uploads to NetSuite was described by Mark Wang, VP of Business Operations, as a “huge unlock” in efficiency and cost savings. Work that required multiple staff members is now fully automated, freeing the team for higher-value priorities. On average, the operations team would spend 1-2 hours per day looking through orders to make sure things were moving. With Celigo, it’s very apparent, right on their dashboard.
• A self-sufficient team that owns its automation: More than 150 active workflows are built and managed entirely in-house. The team operates without outside engineering dependencies, and new builders get up to speed in roughly one to two weeks.
• Full visibility, before problems reach customers: The operations team now gets ahead of order failures the moment they occur, with complete traceability back to the originating channel. Error rate has become a core KPI the business actively tracks and works to drive down, rather than a metric that was impossible to measure. Wang noted, “We strive to make sure over 99% of orders flow through the system untouched.”
• Built to scale without rebuilding: New channels, partners, and fulfillment systems plug into the same platform and the same team. The cost and complexity of growth no longer scales with the number of systems.

For Peak Design, Celigo isn’t just part of the tech stack, it’s how they operationalize their enterprise. As the business grows, the platform grows with it: powerful enough for IT, accessible for every team, and built to handle whatever comes next.