Co-Founder & Director
Operating without an IT department, Life Interiors relies on integration tools to transform their standard NetSuite platform into a powerful hub from which they control their entire operation. In synchronizing data instantaneously across a spectrum of disparate business, retail, distribution platforms and applications, Life Interiors leverages technology to compete with businesses 50 times their size.
But, keeping valuable real-world data like inventory size, supplier management, stock monitoring, and product information synchronized was a mounting struggle. Life Interiors could see the warning signs ahead. To continue manually reconciling data between sales and operations in a slow, cumbersome way would eventually cost them conversions. From the start, Life Interiors made it part of their mission to leverage technology to remain competitive. Although, they at first considered NetSuite’s native ecommerce solution, in the end Magento’s robust solutions best fit there needs. Life Interiors was expanding into even more digital marketplaces and brick-and-mortar showrooms. They needed a solution that could leverage technology as it evolved and scale while they grew.
Life Interiors needed a solution that would integrate their NetSuite ERP data with Magento’s ecommerce platform. Lacking an IT team, the solution needed to be simple and easy enough to allow a line of business user to quickly connect sophisticated workflows between seemingly incompatible platforms. Life Interiors, being much leaner than their more established competitors, needed the solution to cost-effectively level the playing field and still be flexible enough to onboard new applications that would become more prominent in their future data flow schematas.
“Celigo allows us to orchestrate the inventory across all these different channels so we can easily manage inventory, order status, customer information, inventory and pricing, lead times as well across that.”
Once Life Interiors witnessed the power integration had in streamlining their operations, it got them thinking about other possible integrations at their fingertips. Soon, they were using Celigo’s iPaaS solution to integrate their supplier management systems. From there, they connected their online store, opening up inventory visibility and giving a reliable, accurate snapshot of the supply chain at any given moment. Life Interiors began to understand how they could implement a variety of integrations across their many business functions, discovering new integration possibilities.
“We’re using the whole gamut of workflows with Celigo,” says Basil Karam. Lately, they have used Celigo’s integration solution to work with Google Local to power their inventory local shopping functionality. This led Life Interiors to their Trade Portal to tap into the overall integration allowing for accurate product info across ecommerce sites and marketplaces at any given moment. They have even found ways to use integration through Celigo to help them manage marketing campaigns.