VP Global Information Systems
Cellebrite has a variety of sales cycles, depending on market segment. One is a typical B2B sales cycle with lead to opportunity to quote to sales order to invoice to fulfillment cycle and more; the other is a subscription-based model wherein thousands of devices are sent to retail store locations.
The Celigo Connector allows Cellebrite to manage its lead-to-cash process using Salesforce and NetSuite as a single unified system. Leads and opportunities are tracked in Salesforce and converted to customers and orders in NetSuite. The integration gives the Cellebrite sales team full visibility into customers’ purchases, invoices, payments, and other financial activity, along with likely future purchases.
The Connector supports all the key integration use cases for a tightly coupled integration. Simply put, the connector does exactly what it was designed to do, with some features embedded seamlessly in both Salesforce and NetSuite. The Celigo team’s experience working with hundreds of similar companies was a key factor in the implementation’s success. The team advised Cellebrite throughout the process and guided Gutterman’s team through each step.
The Connector’s flexibility allowed Cellebrite to tailor some of the integration use cases to their needs, such as the sales order creation process. The Cellebrite team played an active role during the implementation, including mapping fields between business objects, using the Connector’s easy-to-use interface.