Published Apr 15, 2024

Maximize ecommerce potential with TikTok Shop integration

Celigo

Celigo

3 key takeaways

  • TikTok Shop has become increasingly popular with consumers.
  • Use the TikTok Shop Connector to integrate it with the rest of your tech stack.
  • Integrate TikTok Shop to drive efficiency and get the data you need.

No matter what side of TikTok you’re on, you’ve probably noticed the buzz around TikTok Shop. It’s gaining popularity amongst shoppers and your customers.

Despite only launching in the U.S. a few months prior, over 5 million new customers made purchases on TikTok Shop between Black Friday and Cyber Monday last year. On top of that, a recent independent study commissioned by Celigo found that 60.76% of all consumers surveyed are using TikTok to research products before purchasing.

Tapping into TikTok Shop is a smart move, but without integrating it with the rest of your ecommerce tech stack, you risk incomplete, stale data and operational inefficiency. Manual tasks in your order management, fulfillment, and accounting processes become necessary to get your data in the right place. This wastes valuable time and resources.

With Celigo’s TikTok Shop Connector, you can connect TikTok Shop with the rest of your ecommerce tech stack to streamline your operations, enhance visibility, and elevate the shopping experience–all to deliver better customer experiences. Let’s explore the benefits of integrating TikTok Shop, common use cases, and how it works.

The benefits

Integrating TikTok Shop with the rest of your ecommerce applications is essential to automating and scaling your business processes. By leveraging it, you can ensure smooth operations, automatic updates on order statuses, and quick delivery.

You can also get the data you need to make better business decisions. The TikTok Shop Connector allows you to sync data between your systems to get a complete picture of your customers, products, and channel performance. This will help you better understand market trends, consumer behavior, and product performance.

Here are a few more advantages you can see when you automate selling on TikTok Shop:

  • Eliminate manual tasks
  • Automatically update product information
  • Prevent stock outs
  • Drive customer engagement
  • Boost sales and revenue

How it works

With the connector, you can easily integrate TikTok Shop with the rest of your ecommerce applications. For example, you can connect TikTok Shop with your ERP (Enterprise Resource Planning) system to streamline your order-to-cash workflows. This removes the need to manually update orders within your ERP.

Another popular use case is connecting TikTok Shop with your ERP is to automatically search and export settlement data. This allows you to streamline accounting and get better visibility into your finances.

For product information management, you can integrate TikTok Shop with your product information management (PIM) system to automatically sync titles, descriptions, prices, and stock levels. This makes it easier to manage a large number of SKUs.

Getting started

If you’re ready to start integrating TikTok Shop with the rest of your ecommerce tech stack, check out our Celigo Integration Marketplace. You can also dive right in with a free trial to see how the connector could work for your business.

When you’re ready to start your connection, you can leverage this article to walk you through how to set it up and complete all of the required authentication settings.

You don’t have to stop there, you can integrate and automate all of your ecommerce processes for even more benefits. Learn how Celigo’s iPaaS (Integration Platform as a Service) can help you easily integrate and scale your operations with our eBook, “The scoop on mastering ecommerce automation: Your guide to end-to-end integration.”