Published Oct 8, 2025

Beyond AI hype: Building AI agents that actually deliver for RevOps

Brian Knaupe

Vice President, Sales & Marketing Operations

RevOps has been one of the first frontiers of the AI hype cycle. AI agents, copilots, sidekicks, and assistants have proliferated in sales and marketing tools, but they each are built to do a particular job inside a very specific tool.

While these tools are all helpful, they don’t fully provide the path for RevOps leaders to achieve our ultimate nirvana of holistic and actionable insight across the business.

LLM limitations

That’s because LLMs have limitations. In a world where it seems AI can do just about anything, an interesting question to ask an LLM is: “Do you have limitations?” The answer may surprise you.

Here is the answer my LLM of choice provided:

No consciousness or emotions → I don’t experience feelings or true self-awareness.
Knowledge boundaries → My knowledge only goes up to [month/year] unless I search for updates.
Accuracy and gaps → I can sometimes be wrong or incomplete.
Memory → I remember what you allow me to, and you can reset it anytime.
Boundaries on use → I can only provide safe, digital assistance, not real-world actions.

In a nutshell, the LLMs of today lack the ability to ensure data accuracy, business context, and the strategic “big picture.” At Celigo, we tackled these challenges head-on.

Turn LLM insights into action

We used the Celigo platform to build specialized AI agents anchored in our real data and workflows to achieve the following:

Cleaner CRM data: Agents that streamline hygiene and remove manual cleanup.
Faster knowledge transfer: Agents that automatically sync enablement content, deal notes, and handoffs across teams.
Sharper deal execution: Agents that apply frameworks like MEDDPICC directly to CRM data, giving sellers actionable guidance and helping RevOps improve forecast accuracy.
More confident decision-making: AI workflows are paired with human judgment, combining LLMs’ recommendations with human-in-the-loop workflows and an alert system to drive action.

We view the LLM as the brain and Celigo as the nervous system – connecting systems, automating workflows, and feeding AI the right data to deliver actionable outcomes.