3 min read

Become a Slack workflow automation superhero

Published Dec 19, 2024 Updated Feb 13, 2026
Celigo
Celigo

Approval workflows, routine updates, and cross-department requests often create bottlenecks that slow down teams. Slack, as a central communication hub, is an ideal platform for streamlining these tasks.

By integrating Slack using Celigo, you can transform how your team works — automating repetitive processes and delivering results where your employees spend the most time: Slack.

This guide is for:

  • IT Teams: You’re the go-to problem solvers. By automating routine Slack tasks, you can empower employees, reduce IT requests, and simplify your workflows.
  • Technical Professionals Outside IT: You’re not on the IT team, but you know your way around APIs, JSON, and workflows. With Celigo, you can create Slack automations that enhance productivity without involving IT.

→ Get the Slack Helper template 

Video demo: Creating Slack automations

Use case: Expense approvals

At Celigo, we implemented automation to solve a common challenge: managing expense approvals.

Traditionally, managers had to log into Coupa, navigate multiple screens, and manually approve each expense. This process was time-consuming and cumbersome.

We streamlined this workflow: 

  • Expense reports in Slack: All necessary details, including receipts, are sent directly to managers via Slack.
  • Interactive approvals: Managers can approve or reject requests with the click of a button, without leaving Slack.
  • File attachments: Receipts are uploaded as attachments in Slack threads, ensuring managers have everything they need to make informed decisions.

This integration has saved countless hours and reduced friction in a critical business process.

Why use Celigo for Slack automations?

Many think of iPaaS solutions as tools for mission-critical integrations like syncing financial systems or managing inventory. While true, Celigo stands out for its easy handling of fun, lightweight, low-hanging fruit automations.

Here’s why Celigo is ideal for Slack workflows:

  • Built for iteration: Test and fix workflows in real-time, directly in production.
  • Flexible integrations: Celigo connects with any API, enabling endless automation possibilities.
  • Prebuilt components: Save time with preconfigured flows and steps available in the Celigo Marketplace.

Best practices for Slack automations

  • Collaborate with AI: Use ChatGPT for API payload generation and troubleshooting.
  • Iterate in production: Build, test, and refine workflows live.
  • Start small: Begin with simple use cases like approval flows or status notifications.

By leveraging Slack automations, you can transform how your team interacts with routine workflows. From setting up a Slack app to integrating advanced automations and real-time debugging, this video equips you with the tools to simplify processes and boost productivity.

Whether handling approvals, sharing updates, or adding file attachments to conversations, these integrations enhance Slack’s utility while saving your team valuable time.

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3 min read

Automate lead handoff in real-time using webhooks

Published Nov 20, 2024 Updated Feb 13, 2026
Adam Peña

Technical Product Marketing Associate

Adam Peña
Automate lead handoff in real-time using webhooks

Effectively coordinating lead handoff between marketing and sales departments can be the difference between a valuable business relationship and an opportunity that falls through the cracks. While a seamless process is ideal, finding the right strategy can be challenging.

Let’s imagine a use case where you, as a Celigo user, might identify the need for a flow that uses a webhook. Suppose your company primarily communicates via Slack and uses HubSpot for lead generation. For example, when prospects fill out a form monitored by marketing, team members may share that information in a Slack channel shared with sales.

However, errors can occur: data might be incorrectly entered, messages can get lost, or team members may forget to share updates.

As a Celigo administrator, you aim to find a reliable, immediate automation solution to this problem.

Webhooks demo

Real-time data transfer with Webhooks

Flows in Celigo’s iPaaS can be configured to run on a scheduled basis. Alternatively, flows can leverage webhooks in applications. Webhooks (aka “listeners”) can be triggers in your application environments. Rather than waiting for a specific time, they listen for particular events and send data out when those events occur.

Using a webhook flow in HubSpot, you can ensure real-time data transfer. When a prospect submits a form expressing interest in your business, a Contact is created.

This action triggers a webhook that sends data to integrator.io, which then relays the new Contact information to Slack.

The complete flow

Complete Flow

The first step of this flow uses a webhook, indicated by its icon, the “Listener” label, and the absence of a scheduling icon in the top-right.

A webhook in HubSpot is configured to detect the creation of Contacts. A URL provided by integrator.io is supplied to this webhook in HubSpot to route the data to this flow. In this case, the completion of a form by a prospective customer triggers the execution of this flow.

HubSpot Form

When a prospect fills out this form expressing interest, the submission of this form creates a Contact in HubSpot, corresponding to Lead. This triggers the webhook in this flow and hands along basic information about the created record, including the record ID.

A lookup step uses that ID to look for that record in HubSpot and add more informative data to the flow, such as the name, email, address, etc. of the new Lead. The final step connects to Slack and posts the Lead’s information to the selected channel in your Slack environment. A filter ensures Slack messages are sent only for Leads created by that specific HubSpot form. Otherwise, this step is ignored.

Slack Message Result

In just a few steps, you can fully automate this process with a real-time, easily managed flow. While scheduled flows suit bulk data integrations, webhooks are ideal for immediate follow-up on time-sensitive events. Consider using webhooks when prompt action is essential.

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3 min read

How to automate lead engagement for optimal revenue growth

Published Jun 21, 2024 Updated Feb 13, 2026
Maximizing sales efficiency through streamlined lead engagement.
Nick Petroy

Technical Product Marketing Associate

Nick Petroy

Lead lifecycle management is the journey potential customers take from first becoming aware of your brand to purchasing. In other posts, we demonstrate how to automate lead capture and lead syncing. In this demo, we’ll walk through an example flow for lead engagement.

Lead engagement overview

Getting the highest intent leads to the right sales reps as quickly as possible for immediate follow-up is critical. Conversely, lower intent leads should be filtered into nurture campaigns. Manual lead distribution can be slow and prone to errors, resulting in missed opportunities and inefficient use of resources. Automating this process ensures that high-intent leads are quickly and accurately routed to the appropriate reps, improving engagement and maximizing revenue potential.

Here, we will demonstrate a practical example of how to automate lead engagement and distribute leads among sales reps and campaigns based on their priority and intent.

Example flow for lead engagement

Imagine you are a marketing or revenue operations manager using Salesforce intent signals to detect when a lead searches for a specific keyword or competitor. You want your hottest leads routed immediately to reps for follow-up to stay top-of-mind for prospects and close revenue. Additionally, you want to segment your nurture leads into a nurture campaign.

When Salesforce identifies a high-intent signal, you want to ensure the lead is routed in real-time to the right sales rep via Slack for immediate follow-up.

Lead engagement video demo

 

Track high-intent signals in Salesforce

Objective: Capture high-intent signals and gather detailed lead information.

  1. Set Up Salesforce Connection:
    • Ensure the Salesforce connection is established and running.
  2. Write an SOQL Query:
    • Construct an SOQL query to select the required data fields for the lead information.
    • Only select leads where the lead rating is “Hot” and the “Sent to Slack” custom checkbox field is NULL.

Route high-intent leads to Slack

Objective: Notify the appropriate sales reps about high-intent leads in real-time.

  1. Set Up Slack Connection:
    • Ensure the Slack connection is established and running.
  2. Configure Slack API:
    • Set the API resource to “chat” and the API endpoint to “chat.postMessage”.
  3. Map Lead Information:
    • Ensure the message is sent to the correct sales channel in Slack.
    • Use handlebar expressions to populate the message field with the lead information exported from Salesforce, separating each individual lead.

Update Salesforce to prevent duplicate routing

Objective: Ensure leads are not sent through Slack more than once.

  1. Set Up Salesforce Connection:
    • Use the same Salesforce connection from the export step.
  2. Update Lead Object:
    • Match Salesforce IDs and update the Lead Object.
  3. Map the Custom Field:
    • Hardcode the “Sent to Slack” custom checkbox field in Salesforce to TRUE, ensuring the lead does not run through the flow and Slack again.

Maximize lead engagement sales efficiency

By streamlining lead engagement and other lead lifecycle management processes, you can ensure that high-priority leads are routed to the appropriate sales reps. This enables your sales team to promptly engage with qualified, high-intent prospects, significantly improving the chances of closing deals faster and boosting revenue growth.

Let’s get started

Automate your lead management process and transform it into a strategic advantage for your marketing and revenue operations teams.

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3 min read

Synchronized support: Enhancing IT operations with Zendesk-Slack integration

Published Jul 28, 2023 Updated Feb 13, 2026
Celigo
Celigo

Reducing response times of IT teams is a key goal for any organization that wants to improve customer satisfaction, keep a positive brand, and even gain a competitive advantage in their respective industry.

An IT operations team can do this by viewing and being alerted of incidents and requests from a single location and automating business processes for functional teams. Organizations can get instant alerts of new, updated, or assigned tickets using a collaboration tool like Slack or Microsoft Teams. With Celigo, organizations can integrate Zendesk into Slack, which sends alerts that notify the proper channels, teams, and individuals for any specific tickets submitted into Zendesk. By alerting these teams or individuals faster, we can quickly reduce customer wait times and solve tickets, problems, and incidents.

This flow was created from the Zendesk to Slack integration template, which is available to download and set up for free from the Celigo Marketplace.

Flow Overview

In this flow, a webhook is created in Zendesk to export tickets from Zendesk in real-time.

The webhook is set up in Zendesk and sends information to a given URL. This URL is assigned from Celigo’s platform. Once it is set up, the information is sent anytime the action takes place. This is what makes a webhook unique and useful.

A webhook is key to automation because the automation workflow is triggered by the information being sent from Zendesk and passed to Slack as a message. Zendesk is sending the information we need to Celigo’s platform, integrator.io. After integrator.io gets a hold of this JSON information, it sends the incoming payload to Slack as a message in any specified channel.

Zendesk Export

The webhook payload configured in Zendesk includes information about any new ticket created in Zendesk. The information identified in the template documentation/supported help article shows the ticket priority, title, description, requester information, etc. but can be configured to any number of combinations to show the most useful information to your organization.

Slack Import

ITSM-Slack import 1
ITSM-Slack import 1

The Slack import settings show how a typical chat message uses the chat API and the chat.meMessage API endpoint is used.

In the import mapping, we have handlebars and various sets of backticks to differentiate between the different fields when a message appears in Slack. The Slack output below displays an example of how this is different. With these simple settings and mapping, an alert can be set up to any channel with the channel ID or name.

Slack Output

Here we have the final output as shown in Slack. The backtick or ‘`’ character shown in the input mapping allows us to have the formatting needed in Slack to give us the necessary ‘code’ and ‘code block’ markdown text.

Zendesk - Slack output

Conclusion

Your ticketing support system with Zendesk is now set up with Slack using a webhook. For further instructions on configuring your webhook settings in Zendesk, refer to our readme docs in Celigo integrator.io. This document will cover everything needed in Zendesk, including what to include in the JSON payload.

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6 min read

Silos to synergy: Creating an inclusive work environment with Slack

Published Jul 14, 2023 Updated Feb 13, 2026
Celigo
Celigo

When working remotely, team members have fewer chances for serendipitous encounters and may not have sufficient knowledge about one another. This can result in reduced collaboration and a sense of disconnection among coworkers and across teams. This causes siloed work, where coworkers feel alone in an already isolated work environment.

This post demonstrates how to create a data integration flow that automates sending birthday wishes or work anniversary shout-outs to colleagues to help your organization create an inclusive environment where coworkers can reach out and collaborate with others.

Less collaboration and connection leads to lower team morale.

When team members learn more about each other, they create relationships and solve more problems. By congratulating, acknowledging, and celebrating others for their accomplishments or work anniversaries, other coworkers feel more enabled to reach out to others, which can help create synergy between employees and foster an inclusive work environment.

By using the Celigo Platform, we will create a seamless data integration with Namely as an HRIS endpoint and Slack as a collaboration tool. However, this integration isn’t limited to these endpoints alone. We are able to use various HRIS systems and collaboration tools like ADP, BambooHR, JazzHR, and Microsoft Teams. This highlights the flexibility of Celigo’s integration capabilities.

Overview of Flow

This is the entire overview of the flow. Be sure to have valid connections to the endpoints before getting started. In this example, we have set up a connection to Namely HR and set up a connection to Slack. An overview of the flow includes the export of all of the employee data, and this information will be passed into Slack as an import with a JavaScript hook to compare the dates of the employee start date and today’s date. This flow is set to run every day and alert a specific Slack channel along with a mapped message.

Silos to Synergy-Flow overview
Overview of the flow showing export, imports, branching, input mapping, and hooks.

Namely Export

The first step of the flow is the Namely export. This export uses the Namely form view to get all the profiles in the org. There is also a search parameter to search only for active profiles. As the API endpoint describes, this will give us all of the profiles in Namely, and from the preview on the left, we can see all of the retrieved fields.

Silos to Synergy-Namely export
Namely export using Profile API.

Slack Imports

All three Slack imports will be the same settings for each import; they will just differ on the mappings and script hooks.

We are able to perform three different branches with this flow because we are using the same information from Namely to compare the dates from. All the information is coming from the Namely user profiles or employees. Since these are different branches with the same export from Namely, they are able to be split up into individual flows depending on what information you want to share and celebrate with employees over Slack.

All three of these imports use the Slack chat API and the chat.postMessage API endpoint as shown in the figures below. Each import will be a separate message, one for work anniversaries, another for birthdays, and the last for new hires.

Silos to Synergy-Slack import 1
Import settings for branch 1.0, Slack anniversary alerts.
ITSM-Slack import settings
Import settings for branch 1.1, Slack birthday alerts.
ITSM-Slack import 3
Import settings for branch 1.2, Slack new hire alerts.

Slack Mappings

In the input mappings for all of the Slack imports, we have defined the text that will be displayed for each message showing “Happy Work Anniversary {full_name}!” for every employee with a corresponding work anniversary.

The only other input mapping we have configured is for the channel, which can be a general channel, an announcement channel, or a channel for specific managers or employees. The only thing needed to configure the channel correctly is the channel ID.

ITSM-Slack mapping 1
Import mapping for branch 1.0, Slack anniversary alerts.

These same rules apply to the next two input mappings; we have configured “Please welcome {{full_name}} to the team!” as an introduction to all new hires, as well as “Happy Birthday {{full_name}}!” to those employees whose birthday it is.

ITSM Slack mapping
Import mapping for branch 1.1, Slack birthday alerts.
ITSM-Slack mapping3
Import mapping for branch 1.2, Slack new hire alerts.

Slack Scripts

For our hook scripts that we have set up, they are relatively the same across all three imports, the only part that changes is what we are comparing and if we are comparing the year or not. For example, for work anniversaries, we want to make sure the year an employee is hired is not the same as the current year; if that were the case, then they would be a new hire. From the commented sections below, we have a function that compares the current date to the selected date, either the start date or the date of birth.

The anniversariesToSlack & the newHireAlerts functions both use the employee start date as shown in the function output to compare the current date and will output a message for each record that it matches. The last function, dobAlert, will return a message when the current month and day are equal to today’s date.

These scripts can be as complex or as simple as you’d like, and with Celigo, you can make it yours!

ITSM-Slack script
Hook script for branch 1.1, Slack birthday alerts.
ITSM-Slack script 2
Hook script for 1.2, Slack new hire alerts.

You’ve now created a more inclusive workspace for all your employees!

You’ve now created a more inclusive workspace for all your employees! Once this flow has been set up, it is recommended that it be run once daily, in the morning, so that employees can be notified, celebrated, and acknowledged accordingly.

This is just one example of how integration can not only solve a business problem but can catalyze a culture change in the workplace. By embracing more than one way of data integration, Celigo can open up new channels for communication, collaboration, and shared knowledge between coworkers.

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