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Automation for Growth: Using Integration as a Competitive Advantage
When you think of ways to accelerate growth and gain the edge over your competition, developing an integration strategy probably isn’t the first thing that comes to mind. High growth SaaS companies have one thing in common, they all automate critical business processes early on to free up resources and run faster.
With today’s modern integration platforms as a service (iPaaS), any organization from early-stage to well-funded startups can build scalable, efficient, and resilient operations. But how do you get started with the right strategy? What processes matter most to automate and when? When should you use native integrations vs. building custom integrations? Why not just code directly to APIs?
In this session, we will cover:
- Typical automation priorities at different stages of a company’s maturity
- Business process journey in the company life cycle
- Integration options available and pros/cons of each
- Common integration patterns that bring real value to the business
- Pitfalls to avoid
About the speakers
Jan Arendtsz is a veteran of the software industry with more than 20 years of experience in development, product management, client services, and sales roles. He founded Celigo in 2006 with the goal of simplifying the integration of cloud-based applications. He is responsible for overseeing all company operations.
Jan was a Director of Technical Services at NetSuite, where he led a team that provided technical solutions within the professional services group. He also worked as a Product Manager at NetSuite, launching the company’s integration platform.
Before NetSuite, Jan worked for Cambridge Technology Partners, where he implemented complex solutions for a multitude of customers ranging from Internet startups to Fortune 500 companies.
Jan holds a B.S. in Computer Science from the University of Texas at Austin.