How Gabriel Cosmetics Successfully Navigated Through 2020 with Shopify & Acumatica Integration

We can all agree 2020 was an unprecedented year. With the uncertainty that came along with COVID, many retailers downsized their operations, only to find themselves faced to handle the unexpected boom in ecommerce demand, including record-breaking Black Friday/Cyber Monday sales.

Gabriel Cosmetics, a leading cosmetics brand with online sales operations, automated their order-to-cash business processes by integrating Shopify with Acumatica (ERP). This enabled them to get more done with fewer resources and saved them over $30,000 in annual operational costs. Join us to learn from Jenna Pennamen, Director of Operations at Gabriel Cosmetics, how they successfully navigated through COVID and handled BFCM with automation.

You will learn about:
  • Gabriel Cosmetics’ Ecommerce business
  • How automation scaled their operations
  • How integration helped them navigate COVID and BFCM 

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About the speakers

Ebru Saglam

Ebru has a diverse background with over a decade of combined experience in marketing, technical sales and customer services roles across startups and enterprises. She also has hands-on experience in the e-commerce landscape, she has spent more than 5 years running her DTC multi-channel e-commerce business.

Jenna Pennamen