Founders Panel: How to Accelerate Sales and Customer Onboarding with Embedded Integrations

The ease in which your product connects with other applications and the number of applications it can connect with have a major impact on your company’s ability to close deals and onboard customers efficiently.

While your SaaS product is quickly growing, so are the number of customers waiting for their apps to be integrated into your platform. The customer onboarding process and managing varying degrees of project complexity needs to accelerate. Most product and customer success leaders quickly find themselves at crossroads on how to accelerate customer onboarding and reduce implementation costs as they hit high growth phases.

In this on-demand webinar, Celigo hosts a founders panel with Audrey Walby, Founder of SAFIO Solutions, and Jotham Ty, Founder of Gappify to discuss:

  • A different approach for product to support customer integrations needs based on business operations and growth inflection points
  • Buy vs. build decision criteria
  • Key criteria for selecting an embedded integration partner
  • Results achieved in scaling sales and customer onboarding


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About the speakers

Audrey Walby

Jotham Ty

Jotham Ty is the CEO of Gappify, a leading provider of corporate accounting bots. Prior to Gappify, Jotham established one of the first Sarbanes-Oxley compliance practices in the San Francisco/Bay Area. With his team of former Big 4 auditors, his firm further expanded and supported large, multi-national organizations with IPO readiness, scaling domestic and international accounting operations, and upgrading and modernizing their automation environments. Jotham is passionate about accounting technology, fascinated by astrophysics, and aspires to learn every major musical instrument. Jotham is a proud alumnus of KPMG and holds a Bachelor's degree in Accounting from Saint Mary's College of California.

Kim Loughead

Kim oversees Celigo’s product marketing team where she is responsible for go-to-market strategies, pricing, product messaging, and content working closely with sales, product and marketing teams.

Prior to joining Celigo, Kim was VP of Marketing at Knowi, an augmented analytics startup, and Sr. Director of Product Marketing at Informatica. Kim has over 20 years of experience in the data integration space both as a customer and running product marketing organizations at various software companies in Silicon Valley.

Kim hold a B.S. in Business Administration and MIS and a M.S. in Management Systems both from Notre Dame de Namur University.