Automation for Growth: Using Integration as a Competitive Advantage
When you think of ways to accelerate growth and gain the edge over your competition, developing an integration strategy probably isn’t the first thing that comes to mind. High growth SaaS companies have one thing in common, they all automate critical business processes early on to free up resources and run faster.
With today’s modern integration platforms as a service (iPaaS), any organization from early-stage to well-funded startups can build scalable, efficient, and resilient operations. But how do you get started with the right strategy? What processes matter most to automate and when? When should you use native integrations vs. building custom integrations? Why not just code directly to APIs?
In this session, Jan Arendtsz, Founder and CEO of Celigo, and Matt Graney, VP of Product at Celigo, will answer these questions and more..
In this session, we will cover:
- Typical automation priorities at different stages of a company’s maturity
- Business process journey in the company life cycle
- Integration options available and pros/cons of each
- Common integration patterns that bring real value to the business
- Pitfalls to avoid
Check out this guide to find out how developing an integration strategy can help you do all those...
Mark Simon, Head of Strategy and Operations at Celigo with two decades of operational experience,...