When you think of ways to accelerate growth and gain the edge over your competition, developing an integration strategy probably isn’t the first thing that comes to mind. You might think about it in terms of improving your data sharing across marketing, sales, operations, and support to improve customer experience or automating those burdensome manual processes to free up resources.
Developing an integration strategy can help you do automate these processes across applications and more. However, we’ve seen lots of companies skip or delay this step because it is often perceived to be expensive and require extensive technical resources.
In this on demand webinar, integration expert Matt Graney, VP of Product Management at Celigo, shares his expertise and insight to provide a practical guide for creating an integration strategy, and the role that integration platforms (iPaaS) play in supporting growth without requiring a significant IT investment.
Here's what you can expect Matt to cover:
- The unique challenge of integration for mid-size companies
- Common integration patterns that bring real value to the business
- Pitfalls to avoid
About the speaker
Matt Graney, VP of Product at Celigo
Matt Graney is a seasoned product management leader with over 15 years of experience in the discipline across B2B software enterprises and startups. At Celigo, Matt is responsible for the company’s overall product vision, strategy and roadmap.
Prior to joining Celigo, Matt held senior product management roles at Axway, an integration middleware vendor, where he was responsible for the global portfolio strategy. Before that, Matt led product management for strategic products at Borland Software and Telelogic (now part of IBM Rational). Matt began his career as a software engineer in the defense and telecommunications industries in Australia.
Matt holds a B.E. in Computer Systems Engineering from the University of Adelaide, Australia.