The road to ecommerce excellence
starts here.

Wednesday, March 29th, 2023
9 am to 11 am PT

Day(s)

Hour(s)

Minute(s)

Second(s)

Build Ecommerce Excellence

We invite you to join our Ecommerce Automation Summit to learn about technologies, strategies, and best practices to achieve ecommerce operational excellence within your organization. You’ll learn from industry leaders how to maintain business growth by delivering perfect shopper experiences through fully automated business processes for order management, multi-channel selling, shipping and fulfillment, returns management, customer services, marketing, analytics, and more. You’ll gain actionable insights to drive success in your own operations.

Ecommerce companies are digitally transforming

54%

of top 1000 retailers say they are planning to spend more on e-commerce technology in 2023 for improved customer experience.

100%

GDP is expected to be driven by digitally transformed enterprises to more than double in 2023.

20%

By 2025, organizations offering a unified commerce experience by frictionlessly moving customers through journeys will see at least a 20% uplift in total revenue.

Drive Perfect Shopper Experiences and Maintain Business Growth

While global ecommerce sales continued to grow in 2022, sales growth rates declined from 17.8% in 2021 to 7.7% in 2022. The unexpected change in market dynamics, unsteady supply chains, rising inflation, increased costs, and a decrease in consumer spending power are some of the challenges ecommerce businesses have to navigate in 2023.

In this unpredictable market, improving post-checkout shopper experiences through operational excellence becomes a critical strategy to win and retain customers. Join us and learn how to achieve ecommerce excellence.

Schedule

Keynote:

Top 2023 Objectives for the Ecommerce Executive

9:00 to 9:20 am PT

Geoffrey Harkness
Managing Partner – Information Management & Technology Solutions Lead
MorganFranklin

Alex Gomez
Technical Director – Information Management & Technology
MorganFranklin

Learn about top priorities for mid-market and enterprise ecommerce executives in 2023. Level up your approach by gaining insights on current trends for digital transformation investments. You’ll hear from industry experts on what applications and emerging solutions market-leading ecommerce brands are adopting and implementing.

Expert Session:

Achieve Excellence in your Ecommerce Operation

9:20 to 9:40 am PT

Mark Simon
VP of Strategy
Celigo

65 percent of shoppers will abandon shopping with a retailer after two or more late deliveries. 33 percent of repeat shoppers will choose to abandon a retailer based on a difficult returns experience. Inefficient operational processes behind the scenes are often to blame for poor customer experience and lost revenue. To avoid these pitfalls, companies must achieve ecommerce excellence throughout their operation to control the post-checkout shopper experience and drive future growth. In this session, Mark Simon, VP of Strategy at Celigo, will discuss the operational inefficiencies impacting your business today and strategies to achieve ecommerce excellence for improved shopper experiences.

Expert Panel:

Automate Your Entire Ecommerce Operation to Deliver A Better Customer Experience

9:40 to 10:20 am PT

Wasseem ElKhatib
Manager of IT Data Services
Designs for Health

Kara Roehr
VP of Technology
Clickstop

In this session, technology leaders from ecommerce brands Designs for Health and Clickstop will share learnings from their automation journey, the operational efficiencies gained, and how they improved shopper experiences and drove growth as a result of automation.

Partner Session:

Build Your Integration Roadmap to Ecommerce Excellence

10:20 to 10:40 am PT

Greg Lopez
System Integrations Director
BringIT

Learn how to build your ecommerce excellence integration roadmap, how to get buy-in from other stakeholders in your organization, and how you can define KPIs to measure the success of your integrations.

Wrap Up:

Next Steps towards Ecommerce Excellence

10:40 to 11:00 am PT

Mark Simon
VP of Strategy
Celigo

Mark Simon, VP of Strategy at Celigo, will discuss and summarize key takeaways from today’s presentations and provide recommendations and resources to get you started in building ecommerce operational excellence within your organization.

Hear from the experts

Geoffrey Harkness

Geoff Harkness leads MorganFranklin’s information management and technology practice where he is responsible for shaping and leading the firm’s technology offerings, including CIO advisory, the technology side of M&A planning and execution, enterprise applications enablement, and data analytics. Additionally, Geoff oversees MorganFranklin’s strategic organic and inorganic growth initiatives, including the innovation and development of new solution offerings.

Geoff is an executive with over 25 years of experience and helps organizations with complex business and cloud transformation initiatives. His expertise includes aligning business strategy with technology and data to improve organizational effectiveness and efficiency.

Geoff has a B.S. in business from the University of West Virginia and an MBA from the University of Pittsburgh.

Geoffrey Harkness
Managing Partner – Information Management & Technology Solutions Lead
MorganFranklin Consulting

Alex Gomez

Alexander Gomez is an accomplished Technical Director at Morgan Franklin Consulting with over 15 years of experience in enterprise software platforms, technology architecture, and integrations. He is an expert in designing, implementing, and managing cloud systems integrations for ERPs and CRMs, as well as e-commerce platforms and multichannel marketing communications systems.

Alexander is a trusted leader with exceptional communication and interpersonal skills, capable of evaluating and advising on business processes. He is equally comfortable diving into a system configuration or code to get the job done. Alexander holds the Project Management Professional (PMP) certification and has extensive experience leading large, complex projects to successful outcomes for clients in diverse industries.

Alex Gomez
Technical Director – Information Management & Technology
MorganFranklin Consulting

Mark Simon

Mark comes to Celigo having spent the last 21 years in technology. He started his career as a software developer in 1997, building e-commerce applications and custom integrations for several years. He then co-founded and led technology and operations as CTO for Evo, a successful e-commerce company that grew from $0 to $13M in revenue in three years. He then moved on to start a career in consulting with Explore Consulting, an award-winning Solution Provider and VAR. Mark has worked with clients across several industries including multiple software clients and publicly traded companies pre and post IPO. His efforts for software clients included designing and developing automated processes for sales order processing, subscription management, and provisioning among others.

Mark Simon
VP of Strategy
Celigo

Wasseem ElKhatib

Wasseem ElKhatib has been at Designs for Health for over two years and is currently the Data Services Manager. His responsibilities includes building, maintaining, and improving Celigo workflows between their storefronts and NetSuite to ensure accounting accuracy, accurate and efficient fulfillment, and data/IT efficiency.

Wasseem ElKhatib
Manager of IT Data Services
Deigns for Health

Kara Roehr

Kara Roehr is currently the VP of technology at Clickstop were she is about to celebrate her 10 year anniversary. At Clickstop she has worked in a number of departments focusing on improving processes and guiding projects with strong communication skills and detailed organization. Prior to joining Clickstop she worked at Iowa Wireless for over seven years working in sales and customer success.

Kara Roehr
VP of Technology
Clickstop

Greg Lopez

Greg is a business and technology leader with over 12 years of experience, he oversees system integration operations, optimizations, and support at Bring IT ensuring that all projects are completed on time and to the highest standards.

Throughout his career, Greg has gained extensive experience in supply chain management, having worked with some of the top manufacturing companies in the industry. He has also developed a strong understanding of enterprise system architecture and integrations, which has allowed him to successfully manage complex IT projects and drive innovation within their field.

As a seasoned professional, Greg has worked with numerous e-commerce platforms and has a deep understanding of how these systems operate. He has successfully integrated e-commerce systems with other enterprise and logistics applications to create seamless workflows and improve operational efficiency.

Greg Lopez
System Integrations Director
BringIT

Participating Companies

Learn more about our presenting companies

The road to ecommerce excellence starts here.

Wednesday, March 29th, 2023 9 am to 11 am PT