Starting out as an eBay seller, Discount Ramps has experienced significant growth and sells on multiple marketplaces. Its web property has become one of the largest online store for loading, hauling, and transportation products.
Like many fast-growing firms, Discount Ramps uses multiple applications to run its eCommerce business, including:
- KalioCommerce to run its main eCommerce property, DiscountRamps.com
- ChannelAdvisor to manage online marketplaces
- Listrak to manage customer communications, including order statuses
- NetSuite to manage pricing, order fulfillment, and inventory levels
With double-digit growth, it became clear that manual activities were not sustainable and were hindering growth and profitability. Valuable IT staff time was diverted away from strategic initiatives in order to manage data across different systems. As the number of orders and SKUs grew, it became increasingly difficult to synchronize data between NetSuite and all the sales channels using manual processes.
“Now we are able to create our media requests inside of NetSuite, automatically push them over to BrandBuilder, then push the opportunity back over to NetSuite. The opportunity is worked as a sales order and generates the invoice to push back over for payment in BrandBuilder. The payment itself is then pushed into NetSuite,” explained Kuntz. “There’s a lot of back and forth using API, JSON, FTP, a little combination of everything. The whole middleware is Celigo so it works very well.”
While the Sikich team focused on the NetSuite implementation, Kuntz took on the first integration component of the project himself. “Celigo was pretty intuitive and within 30 or so days, I felt very comfortable using the tool,” he said. ”Any business analyst could very easily use it. I can also send this to a developer to do some more advanced work.”
Along with the five order-to-cash integrations, BrandMuscle is also using Celigo to populate their data mart for their clients to be able to do analytics. “We have saved searches that automatically populate the data mart,” said Kuntz. Additionally, there are a number of integrations with Snowflake, Azure, SQL and FTP with Salesforce Marketing Cloud to display information for their customers.