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VIRTUAL EVENT: Tuesday, April 29
Embrace innovation, optimize operations, and scale IT to stay competitive in evolving B2C and B2B commerce.
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OVerview

Stay ahead in commerce—Join the summit!
B2C and B2B commerce is evolving fast—keeping up isn’t enough. To stay competitive, you need to embrace innovation, optimize operations, and scale IT to meet ever-changing customer expectations.

Join top industry experts as they break down the future of commerce, share cutting-edge strategies, and reveal how integration and automation can build a future-proof business.

Designed for business and IT leaders, this virtual summit is packed with actionable insights to help you tackle 2025 and beyond.
Featuring speakers from:

Agenda

Your roadmap to future-ready commerce
Get ready for a power-packed lineup of expert-led sessions designed to help you innovate, automate, and scale. From future-proofing your commerce infrastructure to mastering supply chain automation and modernizing EDI, each session delivers actionable insights you can apply right away.
Keynote
10am PT
Session 1
10:25am PT
Session 2
11am PT
Session 3
11:35am PT
Session 4
12:15pm PT
Closing Remarks
12:50pm PT

Speakers

Keynote Speaker

Rick Watson

Founder & CEO
Rick Watson founded RMW Commerce Consulting after more than 20 years in ecommerce as a technology entrepreneur with ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes. His work today is centered on helping incubate and grow direct-to-consumer businesses.

With private equity and management teams, Rick performs technology and digital marketing due diligence on acquisition candidates, and creates ecommerce growth plans for post-acquisition strategies. Rick is one of RETHINK Retail’s Top Retail Influencers of 2024; the Marketplace 50’s Top 50 Marketplace Thought Leaders; and he is an Industry Advisory Board member of the MACH Alliance, an Industry Trade Association dedicated to improving digital experiences. Rick regularly speaks at industry conferences, serves as a guest contributor on retail podcasts, and provides media with expert commentary on the latest industry news and trends, offering best practices for ecommerce. Through RMW Commerce, Rick hosts The Watson Weekly podcast where he shares an unbiased, unfiltered expert take on the retail sector’s biggest news and players.

Chris Mark

Senior Manager, Backend and Systems Engineering
Chris Mark leads the technology organization at Peak Design, managing teams across backend engineering, systems engineering, and data. For eight years, he’s built scalable solutions, optimized infrastructure, and unlocked engineering productivity. His hobbies include playing tennis and learning new technology skills.

Daniel Barros

Director of ERP
Daniel Barros started working at Pourri as a forecaster and data analyst, then started learning more about data connections between systems while analyzing inventory and eventually oversaw multiple people in the Operations department. Today, he’s the director of ERP / API / EDI systems and administrator for all interconnected systems in the company. Daniel enjoys working for small businesses because they allow the opportunity to grow and expand existing knowledge – before working at Pourri he had never worked with API systems or middleware before. Eight years later, he heads up the team that does all of that work. In his spare time, he enjoys traveling and hiking with his wife and daughter.

Chris Huovinen

VP, Information Systems
Chris Huovinen is a Nashville-based finance and technology leader at Groove Life, an adventure lifestyle brand, currently working as the VP of Information Systems. He’s always been an atypical accounting professional with a natural bent towards system integrations and data analysis. As a nature lover and outdoor enthusiast, he embodies one of Groove’s core principles, “Adventure Ready”, by always being willing to jump into a problem with an unrelenting desire to find a solution. With curiosity and discovery in mind, he commonly answers the question, “Do you think this will work?”, with the answer, “I don’t know but let’s see what happens!” You can often find him running and working out with his buddies, singing and playing the guitar, or enjoying time with his wife and 7-year old daughter.

Nick Reshamwalla

VP, Engineering
Nick Reshamwalla is a seasoned technology executive with extensive experience in engineering, architecture, and data management. 1 He is currently the VP of Engineering at Dollar Shave Club. He also provides advisory and board support to several organizations, in the Brand Marketing, AdTEch and EdTech spaces. Previously, he held senior leadership positions at Parachute Home and Michael Kors. He holds a B.S. in Information and Computer Science and an MBA from UC Irvine.

Eric Leung

Director of Enterprise Applications
Eric Leung is the Director of Enterprise Applications at Seattle-based Outdoor Research (OR), which makes “trusted gear for you to thrive outside.” As a 30+ year IT professional, he brought Outdoor Research into the EDI world and has helped support the use of electronic data exchange in the outdoor industry. Outdoor Research has been using the Celigo Platform since 2023 to transfer data between their ERP and ecommerce systems, and they continue to find new opportunities to improve processes through integration.

Danielle Larson

Operations Manager
Danielle Larson offers ten years of comprehensive experience in sales, key accounts, integrations, and operations management at La Sportiva N.A., Inc., a distinguished Italian outdoor apparel, footwear, ski, and mountaineering company whose distribution center is located in Boulder, CO. For the past four years, she has been a committed user of Celigo and has developed tailored dataflows for direct-to-consumer solutions, as well as integrations with various third-party platforms such as Zendesk, Magento, and NetSuite. Most recently, she had the opportunity to utilize Celigo’s managed services during the B2B product implementation pilot, which successfully launched their first EDI customer last month.

Krista Santiago

Technology Partner Manager
Krista Santiago is a Technology Partner Manager at ShipBob, a tech enabled 3PL that fulfills ecommerce orders for direct-to-consumer brands. She started at ShipBob in 2022 and manages all of ShipBob’s technology partners.

Michael Türk

VP of Solution Engineering
Michael Türk is an accomplished executive with over 15 years of experience in digital commerce, sales, and solution consulting. As VP of Solution Engineering at Spryker, he leads a global team, driving impactful digital commerce strategies. Previously, Michael founded and scaled tienti GmbH, a software company focused on SAP consulting, and held partner roles in multiple tech firms. He holds a Master’s in Economics with Computer Sciences from Technische Universität Darmstadt and multiple industry certifications. Known for his strategic approach to enterprise sales, Michael excels in aligning business and technology to deliver innovative solutions.