Customer:
Stio
Industry:
Apparel & Fashion
Headquarters:
Jackson, Wyoming
Products used:
Magento-NetSuite Integration App
COO at Stio

About
Stio, founded in 2011, is primarily a direct-to-consumer outdoor mountain lifestyle brand for men, women, and children. Stio currently has 35 employees, and two brick and mortar retail stores in Jackson Hole, WY.
Background
Stio started out not knowing if there was a market for its products but in
fact, has experienced extraordinary growth year-over-year. Like many
successful growing companies, it sells on multiple channels, including its
website, retail locations, and marketplaces. Stio leverages inventory from
its brick and mortar locations to fulfill both online and offline orders.
Stio realized that it needed to automate order fulfillment and inventory
management to support its growth and plans for opening more physical
locations. To accomplish this, it chose NetSuite as the best platform to
support its omni-channel selling strategy along with NetSuite’s ease of
use as a cloud application.
The Challenge
Maura Marshall, COO of Stio, knew that a seamless integration between
Stio’s eCommerce platform, Magento, and NetSuite was critical in gaining
real-time, accurate visibility into inventory across all stores. Marshall
needed a reliable platform that would allow daily operations to run
smoothly. She wanted her team to focus on supporting activities that
increase sales rather than on systems integrations.
Additionally, Marshall wanted to make sure she had complete visibility into the integration between NetSuite and Magento. Without the
ability to quickly monitor and troubleshoot the integration, technical problems could result in late orders, lost sales, and unhappy
customers.
Stio’s specific integration needs were:
- Automatic, real-time sync of orders, fulfillment, and inventory availability between NetSuite and Magento
- Real-time ability to monitor and troubleshoot the NetSuite and Magento integration
- Integration reliability and scalability to support Stio’s growth
- Access to excellent implementation and support teams
Marshall and team did their homework. They vetted the candidates and asked them all for references. In addition to the reliability and functionality of the solution, Maura also wanted to choose a company that provided excellent support. Not only did Celigo fulfill all of Stio’s specific integration needs, but they also received the best references in every category, including support.

COO at Stio
The Solution
Stio chose the Celigo Magento-NetSuite Integration App as the best
integration option to streamline daily operations by automatically
synchronizing order, fulfillment, and inventory information between
NetSuite and Magento. According to Marshall, this is a huge benefit to
keeping the business running properly. And, checking on the performance
of the integrations is no longer a chore she needs to perform regularly.
Marshall stated: “With the Magento-NetSuite Integration App, I no longer
have to think about the integrations every day. With Celigo, I can simply
trust the data is flowing properly and populating the systems correctly.”
Additionally, the Celigo integration allows Marshall to log in to the
integrated Celigo integrator.io integration platform where she and her
team can monitor the integration flows as well as updating any of the
integration settings. This visibility allows her to fix any errors with the
integrations immediately as they occur.
The free Celigo Data Loader for Cloud Apps tool is a real bonus for the
Stio team. It saves them significant time by importing transfer orders into
NetSuite. Previously, the information from these orders had to be entered
manually, taking up valuable time and resources that Stio can now focus
on growing the business.
The free Celigo Data Loader for Cloud Apps tool is a real bonus for the
Stio team. It saves them significant time by importing transfer orders into
NetSuite. Previously, the information from these orders had to be entered
manually, taking up valuable time and resources that Stio can now focus
on growing the business.
Marshall is also pleased with the level of support she received from the Celigo team. She especially appreciated the scheduled weekly
calls she had with the Customer Success Manager during the implementation process. And, despite being in different time zones, they
were always available at her convenience, and were very responsive and knowledgeable.
Bottomline
Stio is an omni-channel seller with multiple locations, with plans to add more locations as the business grows. Because of the Celigo
Magento-NetSuite Integration App, Stio can automatically synchronize order, fulfillment, inventory and product information between
NetSuite and Magento. This has allowed Stio to streamline operations and scale to meet its growing needs while maximizing sales;
thus allowing them to get cash out of their available inventory regardless of where it’s located.
According to Marshall: “Being able to get cash out of inventory as quickly as possible is the ultimate goal of retailers. Thanks to Celigo
and NetSuite, we are now able to accomplish this goal using our entire network of sales channels.”
Marshall also stated: “Without the Celigo Magento-NetSuite Integration App, we would not have full visibility into our global inventory.
We wouldn’t be selling through key locations. And, we wouldn’t be able to sustain our growth while still providing an excellent buying
experience for our customers.”