• Post-Digital Ecommerce Automation Summit

5 Takeaways from Celigo’s Post-Digital Ecommerce Automation Summit


Marketing Communications

The COVID-19 pandemic accelerated ecommerce companies’ digital transformation initiatives, driving them to quickly update their systems and processes in a short period of time.

Now that companies have introduced new technologies to their operations, what’s next? Enter the Post-Digital Era. 

In this next stage, companies need to focus more on scaling their business, remaining competitive in ever-changing markets, and creating great customer experiences. Automation will play a key role in enabling ecommerce companies to succeed and thrive in this new era. 

To prepare for this transition, you need to have a plan in place. On March 8, Celigo hosted its inaugural Post-Digital Ecommerce Automation Summit where attendees gained tangible takeaways that will help them build their roadmap for an automated future.

Here are five highlights from The Summit:

1. Invest in Customer Experience as Part of Digital Acceleration 

Thriving in the the World of Post-Digital Ecommerce

To kick off the Post-Digital Ecommerce Automation Summit, we heard from one of Celigo’s partners, Slalom. Senior Director, Technology Strategy Hans Delly and Enterprise Transformation Executive, Technology Strategy Shelley King provided a keynote address on thriving in the world of post-digital ecommerce.

Among the main challenges of ecommerce’s rapid digital acceleration is enhancing the customer experience and meeting evolving expectations. Enterprises must understand and respond to their customers’ behaviors and values because creating a great customer experience leads to increased retention, enrichment, and advocacy – ultimately influencing business growth.  

2. Develop a Vision for an Automation-First Business

The Transition to Post-Digital Ecommerce

Celigo’s VP of Strategy Mark Simon discussed preparing for the transition to post-digital ecommerce. To create a positive customer experience while dramatically increasing efficiency, automation should be a top priority for your enterprise. If you treat automation as an afterthought, the resulting data silos will slow down your business.

An automation-first culture needs to be established, so your organization can become modern, agile, and efficient. Make the most of your people and resources by using a federated model for automation: IT provides oversight and manages company-wide projects, while line-of-business users take care of department-level automations. 

3. Continue Identifying Areas of Your Business That Would Benefit From Automation

How to Build Scalable, Efficient, and Resilient Operations

Next, Mark Simon led an expert panel featuring Director, Global Supply Chain Jeff Hill of Titan Brands, President & COO Melissa Gagnier-Solis of Body Art Alliance, and CFO Mike Small of OZNaturals. Each of the panelists are Celigo customers who’ve experienced building scalable, efficient, and resilient operations with Celigo’s integration platform.

Using the Celigo platform enables them to focus more on their business growth instead of being bogged down by tedious, repetitive, and error-prone tasks. For example, automating real-time inventory management, order fulfillment, and shipment tracking has enhanced their customers’ experiences. Now, the panelists have started identifying other areas of their business that can also benefit from automation such as 3PL management and starting a new brand. 

4. Overcome Integration, Data, and Process Challenges With an iPaaS

Build the Roadmap to a Post-Digital Future

Then, CEO Jan Rippingale from Blu Banyan, a Celigo partner, walked us through a step-by-step process for building a roadmap to a post-digital future. Common challenges that can pop up along the way involve issues with integration, data, and processes. 

However, a cloud-based integration platform as a service (iPaaS) offers rapid deployments, easy maintenance for IT and line-of-business end-users, and a single, overhead view for troubleshooting any errors. Additionally, organizing your data and adopting process optimization can help your team with streamlining your integrations and scaling your operations. 

5. Tackle Low-Hanging Fruit to Build Your Automation Business Case

Next Steps for the Post-Digital Era

Lastly, Mark Simon returned to wrap up the Post-Digital Ecommerce Automation Summit with a series of next steps for building an internal business case for automation initiatives. These steps included determining business goals, mapping your systems, walking through your processes, and identifying data flows.

One pro-tip for building a business case is first focusing on low-hanging fruit to build momentum and broaden buy-in. Digital and post-digital transformation initiatives are ongoing, iterative processes, so earning those quick, impactful wins will help you make a stronger, more convincing case for your larger-scale projects.

Get Ready for the Future

To succeed in post-digital ecommerce, your company needs to be agile with automated, streamlined processes. With over a decade of experience, Celigo is uniquely positioned to enable you to future-proof your business:

  • We’re the only iPaaS with a comprehensive library of prebuilt solutions with embedded business logic that supports ecommerce business processes.
  • Our company automates more than 20,000 ecommerce processes and supports more than 10 million orders per month.
  • During Black Friday/Cyber Monday weekend, 7% of all orders placed on Shopify storefronts went through Celigo – and we experienced zero downtime despite a 10x spike in data volume.

We invite you to visit our website to learn more about implementing post-digital ecommerce automation in your organization. 

Watch The Summit’s Replay

Marketing Communications
By |2022-04-26T23:37:58+00:00March 9th, 2022|Categories: Ecommerce|Tags: , , |

Leave A Comment