“The Celigo connector allows us to build out complete stores for each school and drastically opened up the door to leverage the Magento eCommerce solution. Celigo was able to put everything to a “T” for us—Magento, NetSuite, 3PL—all in 3 months!”
–Kristoff Albanese, GraduationSource
GraduationSource is an online retailer of graduation regalia. Established in 1996, they are one of the fastest-growing private companies in New York. For this story, we spoke with Kristoff Albanese, who is eCommerce director at GraduationSource.
As a relatively new entrant to the world of graduation gown and services supplier—a 2-billion-dollar market—GraduationSource was determined to disrupt this staid, traditional industry. Typically to generate sales, independent industry sales reps go from school to school to place orders on behalf of the students. GraduationSource goes straight to the consumer, allowing students to order products directly from them. In doing this, they’re able to pass savings back to the schools, the parent-teacher associations and the students, to the tune of $50,000-100,000 in cash, says Kristoff.
The problem was that each school has unique pricing and packages, and in order to allow students to take advantage of their schools’ special pricing, GraduationSource needed to transform into a more modern, eCommerce-like business, with custom online stores for each store, where ordering, customization and fulfillment could all run in a smooth, efficient and automated manner.
They had previously used another integration solutions provider, but were unhappy with the solution as it did not allow the company to fulfill orders quickly and accurately. What they needed was the ability to transfer order data in real-time between their Magento store and NetSuite, which would streamline their ordering and fulfillment process.
Celigo’s Magento Connector for NetSuite saved the day. The connector helped the company to leverage the Magento platform. Kristoff raved about the experience with Celigo, saying, “The Celigo connector allows us to build out complete stores for each school and drastically opened up the door to leverage the Magento eCommerce solution. Celigo was able to put everything to a “T” for us—Magento, NetSuite, 3PL—all in 3 months!”
Now, with the connector in place, GraduationSource has one centralized dashboard for running their business, which increases efficiency and decreases lead time on fulfillment. It is now possible for them to promise and guarantee same day shipping. Additionally, they have expanded their reach by setting up multiple stores that cater to different audiences. All in all, it is easy to conclude that GraduationSource has met their goal of disrupting a traditional industry.
For the full case study, download the PDF.
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