When Trophy Skin, a luxury beauty company specializing in skincare devices for at-home use, was featured as QVC’s “The Special of the Day,” the website processed 1,200 incoming orders within three hours of being on air – nearly a ten-fold increase from an average 150 orders per week. It was painfully clear that the order process not only delayed fulfillment times but also was not scalable, especially with the company’s ambitious growth targets for the next two years.
To keep pace with the company’s growth, Trophy Skin needed to automate business processes. They migrated to NetSuite and chose Celigo’s Shopify-NetSuite SmartConnector to automatically bring Shopify orders and customer information into NetSuite upon customer checkout. To fully automate the order-to-fulfillment process, they also used the connector to push order information to its 3PL partner.
Website orders are now being fulfilled within 10 minutes compared to the previous 90 minutes, significantly increasing same-day fulfillment of website orders. Automation is also saving Trophy Skin more than 600 person-hours a month.
“The bottom line is our ability to scale. By automating our processes with Celigo, we no longer have to manually touch any website orders. That’s huge for us – it’s our bread-and-butter.” – Rachel Harris, Director of Operations, Trophy Skin
Read the full case study.