If you’re running your web store on NetSuite, you may have heard about the challenges in implementing Google Analytics. In this posting, we will attempt to walk you through the details of setting up Google Analytics.

Once completed, you should be able to track web site activity across product catalog pages, shopping cart and checkout pages, and order submission and confirmation pages. Additionally, you can see a listing of all orders placed through your site including the ability to see the order number, order total, shipping total, and tax total.

We used the steps defined in this article as a basis to get started on this project.

Google Analytics Setup

1) Registration/Login

If you don’t have an account
already, first sign up for a free Google Analytics account here. Login to the account.

2) Create Website Profile

Under Web Site Profiles,
click on Add Web Site Profile. Enter the name of the domain and click Finish.
A block of code will be displayed as the example shown below. Please note the
account number that is displayed in the form of UA-XXXXXX-X as shown below. You
will need to plug in this number in the GANALYTICS tag defined in Step 1 of the
NetSuite Setup section.

<script type=”text/javascript”>
var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : “http://www.“);
document.write(unescape(”%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js‘
type=’text/javascript’%3E%3C/script%3E”));
</script>
<script type=”text/javascript”>
var pageTracker = _gat._getTracker(”UA-xxxxxx-x”);
pageTracker._initData();
pageTracker._trackPageview();
</script>

3) Setup & Create Goals

Under Analytics Settings >
Website Profiles, click the edit button in the Settings column next
to the just created domain. First ensure that the E-Commerce Website
checkbox in the Main Website Profile Information section is checked. If
not, click Edit for the section and make this change.

You can create multiple goals. We
created the following goal to track the checkout process:

Click edit next to G1. Enter
the following for Goal URL where ###### is your NetSuite account number.

https://checkout.netsuite.com/s.nl?c=######&sc=4&category=thanks

For example:
https://checkout.netsuite.com/s.nl?c=TSTDRV231585&sc=4&category=thanks
(NetSuite Account =TSTDRV231585)

Name the goal page with whatever name you like (we called it Checkout) and set
it to be active.

Next, setup the goal funnel. This is
an optional step that allows you to specify a series of pages leading up to the
Goal URL. In this example, we define the checkout steps that lead up to an
order submission funnel. The exact pages that the funnel is comprised of is
completely up to you. Here’s an example of what we did (please note that these
URLs may change slightly on your account):

Step 1 – Shopping Cart:

http://www.yourdomainhere.com/s.nl?sc=3
Step 2 – New User/Login:
https://checkout.netsuite.com/s.nl?c=######&sc=4
Step 3 – Address:
https://checkout.netsuite.com/s.nl/c.######/sc.4/category.billing/.f

Step 4 – Shipping:

https://checkout.netsuite.com/s.nl?c=######&sc=4&category=shipping

Step 5 – Payment:
https://checkout.netsuite.com/s.nl
Step 6 – Review and Submit:
https://checkout.netsuite.com/s.nl?c=######&sc=4
Step 7 – Order Submission:
https://checkout.netsuite.com/s.nl?c==######&sc=4
Step 8 – Thank You:

https://checkout.netsuite.com/s.nl?c==######&sc=4&category=thanks

NetSuite Setup

1) Create Tag

Create a custom tag in NetSuite to
represent the Google code by going to Setup > Web Site > Web Site
Tags. We called ours GANALYTICS. The
default value will be blank–such as <!– Google Tracking Code –>.

Use the tag substitution feature in NetSuite to use the
following code for every tab that needs to be tracked. You will need to replace
the value of XXX with the value provided by Google for your website profile as
described in the Google Analytics setup above.

<script type=”text/javascript”>
var gaJsHost = ((”https:” == document.location.protocol) ? “https://ssl.” : “http://www.“);
document.write(unescape(”%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js‘
type=’text/javascript’%3E%3C/script%3E”));
</script>
<script type=”text/javascript”>
var pageTracker = _gat._getTracker(”UA-xxxxxx-x”);
pageTracker._initData();
pageTracker._trackPageview();
</script>

2) Place the GANALYTICS Tag

Add the created <GANALYTICS>
tag in the <Head> section of your HTML

3) Call Google JavaScript Method

Create a new tag named
<GACHECKOUT> that has a default value of <!– Ecommerce Tracking Code
–>. In the Checkout tab, replace it with the following code
(note that this tag needs to be placed before the </body> HTML tag):

<script>

pageTracker._addTrans(

“<%=getCurrentAttribute(’confirmation’,'ordernumber’)%>”,

“<%=getCurrentAttribute(’confirmation’,'partner’)%>”,

“<%=getCurrentAttribute(’confirmation’,'total’)%>”,

“<%=getCurrentAttribute(’confirmation’,'tax’)%>”,

“<%=getCurrentAttribute(’confirmation’,’shipping’)%>”,

“Portland”,

“OR”,

“USA”

);

pageTracker._addItem(

“<%=getCurrentAttribute(’confirmation’,'ordernumber’)%>”,

“nosku”,

“<%=getCurrentAttribute(’confirmation’,'ordernumber’)%>”,

“Office”,

“<%=getCurrentAttribute(’confirmation’,'total’)%>”,

“1″

);

pageTracker._trackTrans();

</script>

Note:
If there is no checkout tab on your account, you can also place the
above script in the order Tracking script HTML at Setup > Websites > Setup Websites > Shopping Tab > Order Tracking Script HTML.

Google
Analytic Reports Setup

Google Analytics provides many
different forms of reports that you can use. A detailed review of the different
types of reports are beyond the scope of this post. We would, however, like to
point you to some of the reports that we setup to monitor the above goals.

1) Transactions

This report allows you to view a
listing of all orders placed through your site including the order number,
order total, shipping total, and tax total.

2) Content Performance

This report allows you to view the
performance of your pages–metrics such as page views, unique page views, time
spent on each page, etc–using the actual page titles.

3) Visits to Purchase

4) Top Landing Pages

Conclusion

The goal of this post was to provide
you with details on how we have setup Google Analytics for a NetSuite web
store. As mentioned before, the setup for each NetSuite account may differ
given that each account is unique.

Since Celigo is a NetSuite Solution
Provider, this work represents a typical project in our portfolio of services.
We decided to share our knowledge on this topic so that others can benefit from
our experiences given that this is a hot topic within the NetSuite community.

If you have any comments/feedback or
have improvements to the above directions, we would love to hear from you so
that the entire community can benefit as well.

– Jan

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